Isaac Mhute - Böcker

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan.This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria.This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies.

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan.This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria.This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies.

Membering the Rhodesian Linguistic Agenda in Zimbabwe reports on a study carried out in Zimbabwe to ascertain the degree and effect of honouring the colonial linguistic agenda.The book employs an interpretivist philosophy and qualitative research approach that relies on participatory observations, interviewing purposively sampled informants and focus group discussions involving snowball sampled graduates. It was inspired by the Critical Language Policy Theory that considers language choice a critical determinant factor in how communities are administered politically, economically, socioculturally and educationally. It establishes that whereas linguistic imperialism meant to serve as the lifeblood of the Southern Rhodesian colonial machine, the former coloniser ensured coloniality in Zimbabwe by presenting the English language as a sacred media in political, economic, sociocultural and educational settings forever. The study establishes that the only way Zimbabwe and other such post-colonies could find redemption is by eradicating the sacredness of former colonisers’ languages by adding value to all their languages and the indigenous knowledge systems associated with them. It also demonstrates that the bigger the delay, the more is irretrievably lost together with custodians of the languages.This book will be informative for undergraduates, postgraduates and researchers in linguistics, communication, sociology, anthropology and history. It may also serve well as a resource to government researchers, politicians and other policymakers.

Membering the Rhodesian Linguistic Agenda in Zimbabwe reports on a study carried out in Zimbabwe to ascertain the degree and effect of honouring the colonial linguistic agenda.The book employs an interpretivist philosophy and qualitative research approach that relies on participatory observations, interviewing purposively sampled informants and focus group discussions involving snowball sampled graduates. It was inspired by the Critical Language Policy Theory that considers language choice a critical determinant factor in how communities are administered politically, economically, socioculturally and educationally. It establishes that whereas linguistic imperialism meant to serve as the lifeblood of the Southern Rhodesian colonial machine, the former coloniser ensured coloniality in Zimbabwe by presenting the English language as a sacred media in political, economic, sociocultural and educational settings forever. The study establishes that the only way Zimbabwe and other such post-colonies could find redemption is by eradicating the sacredness of former colonisers’ languages by adding value to all their languages and the indigenous knowledge systems associated with them. It also demonstrates that the bigger the delay, the more is irretrievably lost together with custodians of the languages.This book will be informative for undergraduates, postgraduates and researchers in linguistics, communication, sociology, anthropology and history. It may also serve well as a resource to government researchers, politicians and other policymakers.

The volumes seek to place political thinking and postcolonial political systems under the scholarly gaze with the view to highlight and enhance the participation of African cross-disciplinary scholarship in the postcolonial political processes of the continent.

The volumes seek to place political thinking and postcolonial political systems under the scholarly gaze with the view to highlight and enhance the participation of African cross-disciplinary scholarship in the postcolonial political processes of the continent.

This two-volume set charts a cross-disciplinary discursive terrain that proffers rich insights about deceit in contemporary postcolonial Sub-Saharan African politics. In an attempt to produce a nuanced and multifaceted academic dialoguing platform, the two volumes have a particular focus on the aspects of treachery, fear of difference (oppositional politics), and discourses/semiotics of mis/self-representation. The major aim of the proposed volumes is to contribute toward the often problematised conversations about the unfolding (post)colonial Sub-Saharan world which is topical in decolonial and Pan-African studies.The volumes seek to place political thinking and postcolonial political systems under the scholarly gaze with the view to highlight and enhance the participation of African cross-disciplinary scholarship in the postcolonial political processes of the continent. Most significantly, it is through such probing of the limitations of our own disciplinary perspectives which can help us appreciate the complexity of the postcolonial Sub-Saharan African politics. The first volume uses Zimbabwe as a case study, while the second volume examines postcolonial politics in Sub-Saharan Africa more broadly.The first volume uses Zimbabwe as a case study, while the second volume examines postcolonial politics in Sub-Saharan Africa more broadly.The first volume uses Zimbabwe as a case study, while the second volume examines postcolonial politics in Sub-Saharan Africa more broadly.

This two-volume set charts a cross-disciplinary discursive terrain that proffers rich insights about deceit in contemporary postcolonial Sub-Saharan African politics. In an attempt to produce a nuanced and multifaceted academic dialoguing platform, the two volumes have a particular focus on the aspects of treachery, fear of difference (oppositional politics), and discourses/semiotics of mis/self-representation. The major aim of the proposed volumes is to contribute toward the often problematised conversations about the unfolding (post)colonial Sub-Saharan world which is topical in decolonial and Pan-African studies.The volumes seek to place political thinking and postcolonial political systems under the scholarly gaze with the view to highlight and enhance the participation of African cross-disciplinary scholarship in the postcolonial political processes of the continent. Most significantly, it is through such probing of the limitations of our own disciplinary perspectives which can help us appreciate the complexity of the postcolonial Sub-Saharan African politics. The first volume uses Zimbabwe as a case study, while the second volume examines postcolonial politics in Sub-Saharan Africa more broadly.The first volume uses Zimbabwe as a case study, while the second volume examines postcolonial politics in Sub-Saharan Africa more broadly.The first volume uses Zimbabwe as a case study, while the second volume examines postcolonial politics in Sub-Saharan Africa more broadly.

This handbook is a key resource for academics, students and practitioners in areas such as political communication, media communication, language and communication, brand communication, social/digital media communication, and crisis communication, among others.

This handbook provides a detailed and sustained examination of the scope, purpose and practical application of crisis and disaster management communication in this critical region of the African continent, sub-Saharan Africa (SSA). The volume lays the foundation that enables a nuanced appreciation of two significant issues. The first pertains to SSA’s vulnerability to both natural and man-made phenomena. Secondly, it argues that communication plays a critical role in so far as the identification, social construction, raising awareness, preparation, mitigation and eradication of crises and disasters in the region. Communication plays a critical role in potentially reducing the impacts of crises and disasters before their occurrence. This handbook is a key resource for academics, students and practitioners in areas such as political communication, media communication, language and communication, brand communication, social/digital media communication, and crisis communication, among others.

This book is one of two volumes that examines the role of political communication, media and language in transforming politics, governance and democracy in sub-Saharan Africa.

This book is one of two volumes that examines the role of political communication, media and language in transforming politics, governance and democracy in Sub-Saharan Africa.

This ground-breaking book focuses on the dynamic interplay between language and identity in postcolonial Anglophone African literature.