James B. Stiff – författare
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4 produkter
Deceptive Communication
Av Gerald R. Miller, James B. Stiff
Häftad, 1993
1982 kr
Lägg i varukorg
What types of communication are considered deceptive? What characteristics do researchers look for when investigating deceptive communication? The culmination of more than 15 years of collaborative research, Deceptive Communication explores the flip-side of "truth" in 20th century society. …
Persuasive Communication, Third Edition
Av James B. Stiff, Paul A. Mongeau
Häftad, 2016
882 kr
Lägg i varukorg
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of …
Persuasive Communication
Av Paul A. Mongeau, James B. Stiff
E-bok, 2016
1060 kr
Lägg i varukorg
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of …
Persuasive Communication
Av Paul A. Mongeau, James B. Stiff
E-bok, 2016
1060 kr
Lägg i varukorg
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of …