Paul A. Mongeau – författare

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3 produkter

1. 

   Persuasive Communication, Third Edition

   Av James B. Stiff, Paul A. Mongeau

   Häftad, 2016

   882 kr

   Lägg i varukorg

   Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of …

2. 

   Persuasive Communication

   Av Paul A. Mongeau, James B. Stiff

   E-bok, 2016

   1060 kr

   Lägg i varukorg

   Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of …

3. 

   Persuasive Communication

   Av Paul A. Mongeau, James B. Stiff

   E-bok, 2016

   1060 kr

   Lägg i varukorg

   Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of …