When investigating the diverse, complex and changing contemporary field of sport, we recognize there is no methodology that meets the needs of all sport. Sport researchers should take advantage of innovative approaches from other fields to explore emerging phenomena or innovatively advance scholarly sport research approaches. For example, technology, globalization and commercialization may be the principal trends, but they are not the only trends, Sport researchers have the opportunity to study other trends, including the modernization of sport organizations, changing governance practices, regulatory changes, innovation, merchandising, media and broadcasting technologies, socio demographic influences (i.e. aging populations, change in employment patterns, increasing diversity), sport for development, physical activity and sport participation changes. As such, this book introduces innovative research methods and approaches can be applied to the sport discipline.

This book was originally published as a special issue of Sport in Society.

When investigating the diverse, complex and changing contemporary field of sport, we recognize there is no methodology that meets the needs of all sport. Sport researchers should take advantage of innovative approaches from other fields to explore emerging phenomena or innovatively advance scholarly sport research approaches. For example, technology, globalization and commercialization may be the principal trends, but they are not the only trends, Sport researchers have the opportunity to study other trends, including the modernization of sport organizations, changing governance practices, regulatory changes, innovation, merchandising, media and broadcasting technologies, socio demographic influences (i.e. aging populations, change in employment patterns, increasing diversity), sport for development, physical activity and sport participation changes. As such, this book introduces innovative research methods and approaches can be applied to the sport discipline.

This book was originally published as a special issue of Sport in Society.

Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism, and social network analysis.

The book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today’s rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter "research briefs" and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice.

This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens.

Useful online materials include recommended readings and PowerPoint slides.

Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism, and social network analysis.

The book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today’s rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter "research briefs" and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice.

This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens.

Useful online materials include recommended readings and PowerPoint slides.

Examining the legitimacy of the World Anti-Doping Agency, this book offers a critical analysis of the anti-doping system and the social and behavioural processes that shape policy, asking why the current system is failing.

Featuring in-depth, contemporary case studies from around the world, including the whereabouts system; Lance Armstrong; therapeutic use exemptions; the Essendon Bombers; recreational drugs policy; and the Russian Olympic doping programme, this is the first text to analyse empirically how the legitimacy of WADA is constructed, contested and managed in the field of anti-doping, and the consequent impact this has on anti-doping. Based on the analysis of these case studies, the book discusses how legitimacy processes have shaped the current regulatory environment and offers structural and governance reforms to improve anti-doping policy design and implementation.

Adopting a unique theoretical perspective, rooted in a socio-cognitive perspective on organisational behaviour, this book is essential reading for any researcher or student working on drugs and doping in sport, sport management, the sociology of sport, governance, transnational organisations or strategic management. It also offers important insights for policymakers and administrators working in sport or in government.

Examining the legitimacy of the World Anti-Doping Agency, this book offers a critical analysis of the anti-doping system and the social and behavioural processes that shape policy, asking why the current system is failing.

Featuring in-depth, contemporary case studies from around the world, including the whereabouts system; Lance Armstrong; therapeutic use exemptions; the Essendon Bombers; recreational drugs policy; and the Russian Olympic doping programme, this is the first text to analyse empirically how the legitimacy of WADA is constructed, contested and managed in the field of anti-doping, and the consequent impact this has on anti-doping. Based on the analysis of these case studies, the book discusses how legitimacy processes have shaped the current regulatory environment and offers structural and governance reforms to improve anti-doping policy design and implementation.

Adopting a unique theoretical perspective, rooted in a socio-cognitive perspective on organisational behaviour, this book is essential reading for any researcher or student working on drugs and doping in sport, sport management, the sociology of sport, governance, transnational organisations or strategic management. It also offers important insights for policymakers and administrators working in sport or in government.

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.

Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources.

This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.

Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources.

This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.

Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners.

Full of real-world case studies, data, and examples, and including international perspectives throughout this book to help the reader understand the challenges of research in different social and cultural contexts, this book links theory to practice, highlighting the importance of research skills in the contemporary sport industry. This book outlines an eight-step research framework that makes the research process easy to understand and that can be followed by beginners and built upon by more advanced researchers. It covers the full research process from research design and literature review to data analysis and report writing, with a strong emphasis throughout this book on new digital, online, and social media methods. This new edition includes extended coverage of topics such as research ethics, gender in research, intersectional research, Web 3.0, data visualization, research impact, and advanced statistical techniques, and considers the differing requirements of sport-related research across the private, public, and not-for-profit sectors.

With improved features to enhance teaching and learning, including a research f low chart, review questions, topical case studies, and PowerPoint slides, this is an essential textbook for any research methods course taken as part of a degree course in sport business and management, sport development, or sport marketing, and an invaluable toolkit for any managers, leaders, or analysts working in the sport industry.

Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners.

Full of real-world case studies, data, and examples, and including international perspectives throughout this book to help the reader understand the challenges of research in different social and cultural contexts, this book links theory to practice, highlighting the importance of research skills in the contemporary sport industry. This book outlines an eight-step research framework that makes the research process easy to understand and that can be followed by beginners and built upon by more advanced researchers. It covers the full research process from research design and literature review to data analysis and report writing, with a strong emphasis throughout this book on new digital, online, and social media methods. This new edition includes extended coverage of topics such as research ethics, gender in research, intersectional research, Web 3.0, data visualization, research impact, and advanced statistical techniques, and considers the differing requirements of sport-related research across the private, public, and not-for-profit sectors.

With improved features to enhance teaching and learning, including a research f low chart, review questions, topical case studies, and PowerPoint slides, this is an essential textbook for any research methods course taken as part of a degree course in sport business and management, sport development, or sport marketing, and an invaluable toolkit for any managers, leaders, or analysts working in the sport industry.

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:

This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:

This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

What makes a sport enterprise successful? How can managers working in sport improve organizational effectiveness through strategic behaviour management? This comprehensive and accessible textbook addresses these important questions and examines the theories that underpin organizational analysis in sport. Helping both students and practitioners to understand the different types of behaviour that occur within a sports enterprise, it also demonstrates how to develop ways of managing behaviour more effectively for the benefit of all stakeholders.

The book explores behaviour on individual, interpersonal, group and whole-organization levels, and presents an evidence-based framework for analysis built around key concepts such as:

With international case studies, learning objectives, review questions and guides to further reading included in every chapter, no other textbook develops critical skills or an awareness of ethical issues in such detail and depth. Organizational Behaviour in Sport is essential reading for all students and practitioners working in sport, leisure or recreation management.

When investigating the diverse, complex and changing contemporary field of sport, we recognize there is no methodology that meets the needs of all sport. Sport researchers should take advantage of innovative approaches from other fields to explore emerging phenomena or innovatively advance scholarly sport research approaches. For example, technology, globalization and commercialization may be the principal trends, but they are not the only trends, Sport researchers have the opportunity to study other trends, including the modernization of sport organizations, changing governance practices, regulatory changes, innovation, merchandising, media and broadcasting technologies, socio demographic influences (i.e. aging populations, change in employment patterns, increasing diversity), sport for development, physical activity and sport participation changes. As such, this book introduces innovative research methods and approaches can be applied to the sport discipline.

This book was originally published as a special issue of Sport in Society.

When investigating the diverse, complex and changing contemporary field of sport, we recognize there is no methodology that meets the needs of all sport. Sport researchers should take advantage of innovative approaches from other fields to explore emerging phenomena or innovatively advance scholarly sport research approaches. For example, technology, globalization and commercialization may be the principal trends, but they are not the only trends, Sport researchers have the opportunity to study other trends, including the modernization of sport organizations, changing governance practices, regulatory changes, innovation, merchandising, media and broadcasting technologies, socio demographic influences (i.e. aging populations, change in employment patterns, increasing diversity), sport for development, physical activity and sport participation changes. As such, this book introduces innovative research methods and approaches can be applied to the sport discipline.

This book was originally published as a special issue of Sport in Society.

Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism, and social network analysis.

The book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today’s rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter "research briefs" and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice.

This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens.

Useful online materials include recommended readings and PowerPoint slides.

Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism, and social network analysis.

The book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today’s rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter "research briefs" and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice.

This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens.

Useful online materials include recommended readings and PowerPoint slides.

Examining the legitimacy of the World Anti-Doping Agency, this book offers a critical analysis of the anti-doping system and the social and behavioural processes that shape policy, asking why the current system is failing.

Featuring in-depth, contemporary case studies from around the world, including the whereabouts system; Lance Armstrong; therapeutic use exemptions; the Essendon Bombers; recreational drugs policy; and the Russian Olympic doping programme, this is the first text to analyse empirically how the legitimacy of WADA is constructed, contested and managed in the field of anti-doping, and the consequent impact this has on anti-doping. Based on the analysis of these case studies, the book discusses how legitimacy processes have shaped the current regulatory environment and offers structural and governance reforms to improve anti-doping policy design and implementation.

Adopting a unique theoretical perspective, rooted in a socio-cognitive perspective on organisational behaviour, this book is essential reading for any researcher or student working on drugs and doping in sport, sport management, the sociology of sport, governance, transnational organisations or strategic management. It also offers important insights for policymakers and administrators working in sport or in government.

Examining the legitimacy of the World Anti-Doping Agency, this book offers a critical analysis of the anti-doping system and the social and behavioural processes that shape policy, asking why the current system is failing.

Featuring in-depth, contemporary case studies from around the world, including the whereabouts system; Lance Armstrong; therapeutic use exemptions; the Essendon Bombers; recreational drugs policy; and the Russian Olympic doping programme, this is the first text to analyse empirically how the legitimacy of WADA is constructed, contested and managed in the field of anti-doping, and the consequent impact this has on anti-doping. Based on the analysis of these case studies, the book discusses how legitimacy processes have shaped the current regulatory environment and offers structural and governance reforms to improve anti-doping policy design and implementation.

Adopting a unique theoretical perspective, rooted in a socio-cognitive perspective on organisational behaviour, this book is essential reading for any researcher or student working on drugs and doping in sport, sport management, the sociology of sport, governance, transnational organisations or strategic management. It also offers important insights for policymakers and administrators working in sport or in government.

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.

Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources.

This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.

Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources.

This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.

Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners.

Full of real-world case studies, data, and examples, and including international perspectives throughout this book to help the reader understand the challenges of research in different social and cultural contexts, this book links theory to practice, highlighting the importance of research skills in the contemporary sport industry. This book outlines an eight-step research framework that makes the research process easy to understand and that can be followed by beginners and built upon by more advanced researchers. It covers the full research process from research design and literature review to data analysis and report writing, with a strong emphasis throughout this book on new digital, online, and social media methods. This new edition includes extended coverage of topics such as research ethics, gender in research, intersectional research, Web 3.0, data visualization, research impact, and advanced statistical techniques, and considers the differing requirements of sport-related research across the private, public, and not-for-profit sectors.

With improved features to enhance teaching and learning, including a research f low chart, review questions, topical case studies, and PowerPoint slides, this is an essential textbook for any research methods course taken as part of a degree course in sport business and management, sport development, or sport marketing, and an invaluable toolkit for any managers, leaders, or analysts working in the sport industry.

Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners.

Full of real-world case studies, data, and examples, and including international perspectives throughout this book to help the reader understand the challenges of research in different social and cultural contexts, this book links theory to practice, highlighting the importance of research skills in the contemporary sport industry. This book outlines an eight-step research framework that makes the research process easy to understand and that can be followed by beginners and built upon by more advanced researchers. It covers the full research process from research design and literature review to data analysis and report writing, with a strong emphasis throughout this book on new digital, online, and social media methods. This new edition includes extended coverage of topics such as research ethics, gender in research, intersectional research, Web 3.0, data visualization, research impact, and advanced statistical techniques, and considers the differing requirements of sport-related research across the private, public, and not-for-profit sectors.

With improved features to enhance teaching and learning, including a research f low chart, review questions, topical case studies, and PowerPoint slides, this is an essential textbook for any research methods course taken as part of a degree course in sport business and management, sport development, or sport marketing, and an invaluable toolkit for any managers, leaders, or analysts working in the sport industry.

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:

This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:

This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

What makes a sport enterprise successful? How can managers working in sport improve organizational effectiveness through strategic behaviour management? This comprehensive and accessible textbook addresses these important questions and examines the theories that underpin organizational analysis in sport. Helping both students and practitioners to understand the different types of behaviour that occur within a sports enterprise, it also demonstrates how to develop ways of managing behaviour more effectively for the benefit of all stakeholders.

The book explores behaviour on individual, interpersonal, group and whole-organization levels, and presents an evidence-based framework for analysis built around key concepts such as:

With international case studies, learning objectives, review questions and guides to further reading included in every chapter, no other textbook develops critical skills or an awareness of ethical issues in such detail and depth. Organizational Behaviour in Sport is essential reading for all students and practitioners working in sport, leisure or recreation management.