Jan Jonker - Böcker

This upper-level Open Access textbook aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment.

Corporate Social Responsibility (CSR) has become an increasingly important topic in our global society. Corporate Social Responsibility Across Europe is the first volume of its kind to bring together twenty-three national perspectives on this issue. Thirty-seven European researchers worked on the book, which provides a comprehensive and structured survey of CSR developments and progress at national levels. An overview and analysis is provided for each country. Topics addressed include business and societal mindsets in the different cultural settings, national drivers for the current development of CSR, and prospects for the individual countries in the future. Furthermore it contains three comprehensive pan-European analyses. The chapters also contain practical information and references to the Internet as well as relevant literature in order to support further research and stimulate business activities in this field. The result is a rather unique collection of essays on the topic of CSR across Europe.

In recent years the field of Corporate Social Responsibility (CSR) has impressively progressed. This has resulted in a number of tried and tested management models - models that have demonstrated added value in everyday organisational practice.

It is evident that many organisations are in need of renovation, innovation and reinvigoration. Longstanding business paradigms and underpinning practices require critical reflection in the light of fundamental societal and business developments. Some companies are addressing these challenges, many companies are not. New functional requirements often seem to be in conflict, such as transparency, stock market performance, sustainability, innovation, responsibility, time to market, stakeholders, business rationalisation and many others. These requirements force business to revise its management model. The time is right to demonstrate how the business enterprise can be re-conceptualised, and what the challenges are of fundamental strategic choices in organising a sustainable business proposition. This book presents ten cases of organisations which have developed a management model that leads the organisation into the future.

Methodology is a field which is indisputably complex. This broad approach has been purposefully chosen, as it is almost obvious from research and graduation projects that the students do not really have a clue what methodology involves and, therefore, wasting their time by producing work that has a little quality.

Corporate Social Responsibility (CSR) has become an increasingly important topic in our global society. Topics addressed include business and societal mindsets in the different cultural settings, national drivers for the current development of CSR, and prospects for the individual countries in the future.

In recent years the field of Corporate Social Responsibility (CSR) has impressively progressed. This has resulted in a number of tried and tested management models - models that have demonstrated added value in everyday organisational practice.

Longstanding business paradigms and underpinning practices require critical reflection in the light of fundamental societal and business developments. The time is right to demonstrate how the business enterprise can be re-conceptualised, and what the challenges are of fundamental strategic choices in organising a sustainable business proposition.

Während der erste Teil die wesentlichen Argumentationslinien einer CSR-Strategie zusammenfasst, dient der zweite Teil der Schärfung der Konzepte und Begrifflichkeiten und erleichtert somit das Verständnis für das Thema der gesellschaftlichen Verantwortung von Unternehmen.