Jean-Paul Valla – författare
2 488 kr
Skickas inom 10-15 vardagar
743 kr
Skickas inom 10-15 vardagar
881 kr
Läs direkt efter köp
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
881 kr
Läs direkt efter köp
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.