Jean-Paul Valla - Böcker
Visar alla böcker från författaren Jean-Paul Valla. Handla med fri frakt och snabb leverans.
2 produkter
2 produkter
Strategies for International Industrial Marketing (RLE International Business)
The Management of Customer Relationships in European Industrial Markets
Inbunden, Engelska, 2012
2 236 kr
Skickas inom 10-15 vardagar
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Strategies for International Industrial Marketing (RLE International Business)
The Management of Customer Relationships in European Industrial Markets
Häftad, Engelska, 2014
690 kr
Skickas inom 10-15 vardagar
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.