Jean-Paul Valla – författare
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2 produkter
2 produkter
Inbunden, Engelska, 2012
2 268 kr
Skickas inom 10-15 vardagar
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Häftad, Engelska, 2014
699 kr
Skickas inom 10-15 vardagar
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.