Peter W Turnbull – författare
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6 produkter
6 produkter
Inbunden, Engelska, 1981
1 650 kr
Skickas inom 10-15 vardagar
Inbunden, Engelska, 2012
2 268 kr
Skickas inom 10-15 vardagar
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Inbunden, Engelska, 2012
2 268 kr
Skickas inom 10-15 vardagar
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Häftad, Engelska, 2014
699 kr
Skickas inom 10-15 vardagar
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Häftad, Engelska, 2014
699 kr
Skickas inom 10-15 vardagar
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Häftad, Engelska, 1981
1 650 kr
Skickas inom 10-15 vardagar