Peter W Turnbull – författare
Visar alla böcker från författaren Peter W Turnbull. Handla med fri frakt och snabb leverans.
6 produkter
6 produkter
International Marketing and Purchasing
A Survey among Marketing and Purchasing Executives in Five European Countries
Inbunden, Engelska, 1981
1 667 kr
Skickas inom 10-15 vardagar
2 275 kr
Skickas inom 10-15 vardagar
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Strategies for International Industrial Marketing (RLE International Business)
The Management of Customer Relationships in European Industrial Markets
Inbunden, Engelska, 2012
2 275 kr
Skickas inom 10-15 vardagar
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Strategies for International Industrial Marketing (RLE International Business)
The Management of Customer Relationships in European Industrial Markets
Häftad, Engelska, 2014
702 kr
Skickas inom 10-15 vardagar
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
702 kr
Skickas inom 10-15 vardagar
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
International Marketing and Purchasing
A Survey among Marketing and Purchasing Executives in Five European Countries
Häftad, Engelska, 1981
1 667 kr
Skickas inom 10-15 vardagar