Jo Tacchi - Böcker

Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years.Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field.The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning. This rigorous book is of immense theoretical and practical value to students, scholars, and professionals researching or working in development, communication and media, applied anthropology, and evaluation and program planning.

Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years.Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field.The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning. This rigorous book is of immense theoretical and practical value to students, scholars, and professionals researching or working in development, communication and media, applied anthropology, and evaluation and program planning.

This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined.

Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals’ or communities’ lived experiences, practices and relationships.

The book:

Defines a series of central concepts in this new branch of social and cultural research Challenges existing conceptual and analytical categories Showcases new and innovative methods Theorises the digital world in new ways Encourages us to rethink pre-digital practices, media and environments

This is the ideal introduction for anyone intending to conduct ethnographic research in today’s digital society.

 

This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined.

Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals’ or communities’ lived experiences, practices and relationships.

The book:

Defines a series of central concepts in this new branch of social and cultural research Challenges existing conceptual and analytical categories Showcases new and innovative methods Theorises the digital world in new ways Encourages us to rethink pre-digital practices, media and environments

This is the ideal introduction for anyone intending to conduct ethnographic research in today’s digital society.

 

Action research is now a well-documented and well-accepted research methodology. Moreover, it is especially appropriate in new media research, where innovation and change are continual, and where processes and outcomes are usually not predictable and often involve fuzzy and subjective human elements. This book offers a systematic, in-depth academic overview of the application of action research methods to the field of new media. In this space, it is the first publication of its kind in what is a new but rapidly growing field. The book is divided into two sections. Introducing the two key concepts, namely, new media and action research, the first section describes the underlying principles, processes, questions, methods and tools that are relevant to an action research approach to new media inquiry. This is followed by a deeper exploration of three advanced, innovative approaches to action research and new media: ethnographic, network, and anticipatory action research. The third and final section presents four case studies and their individual applications of action research in different new media contexts.

Action research is now a well-documented and well-accepted research methodology. Moreover, it is especially appropriate in new media research, where innovation and change are continual, and where processes and outcomes are usually not predictable and often involve fuzzy and subjective human elements. This book offers a systematic, in-depth academic overview of the application of action research methods to the field of new media. In this space, it is the first publication of its kind in what is a new but rapidly growing field. The book is divided into two sections. Introducing the two key concepts, namely, new media and action research, the first section describes the underlying principles, processes, questions, methods and tools that are relevant to an action research approach to new media inquiry. This is followed by a deeper exploration of three advanced, innovative approaches to action research and new media: ethnographic, network, and anticipatory action research. The third and final section presents four case studies and their individual applications of action research in different new media contexts.

Given the current fast pace of social-economic, political and technological change across the globe, and the central role of communication in this, there is a growing need to reconceptualize how we approach communication and change that provides entry points to help us expand and enrich our scholarly and practical work.