Joel Huber – författare
Visar alla böcker från författaren Joel Huber. Handla med fri frakt och snabb leverans.
2 produkter
2 produkter
2 205 kr
Skickas inom 5-8 vardagar
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions.Chapters pinpoint practical issues probe unresolved and controversial topics in a balanced manner and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
Research Contributions of Donald R. Lehmann to Marketing, Volume 1
Measurements, Models, and Metrics
Inbunden, Engelska, 2026
1 980 kr
Skickas inom 10-15 vardagar
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. This volume, edited by Joel Huber, features the prominent articles of Don Lehmann on models, metrics, and measurements in marketing research. It is the first volume in this set because it underscores the centrality of methods and models for studying consumer behavior and marketing phenomena to generate theoretical and practical insights for valuable lessons to academics and practitioners.