Joel Huber – författare
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3 produkter
APA Handbook of Consumer Psychology
Av Lynn R. Kahle, Tina M. Lowrey m. fl.
Inbunden, 2022
2323 kr
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The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on …
Research Contributions of Donald R. Lehmann to Marketing, Volume 1
Measurements, Models, and Metrics
Av Joel Huber
Inbunden, 2026
2021 kr
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The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also …
Research Contributions of Donald R. Lehmann to Marketing, Volume 1
Measurements, Models, and Metrics
Av Joel Huber
E-bok, 2026
2677 kr
Lägg i varukorg
The "e;Great Thinkers in Marketing"e; series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume …