John B. Kidd – författare

This text considers different economic models available in the global market. The US or Anglo-Saxon model is often portrayed as the best but now Asia is again on a roll. The book analyzes how these models have influenced both regional and global development, and engages in discussions upon alternatives and the search for the 'grail'.

This text reviews the deep historical roots of Asian business ethics and firmly places these into the modern context. From this analysis the various authors review the role of trust in alliances in general and in operational detail in several countries in South and East Asia: Malaysia, Japan, Singapore and Korea are featured. Finally the authors note the need to develop trust looking at the obstacles of understanding these aspects.