Jonas Puck – författare
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4 produkter
4 produkter
Häftad, Engelska, 2025
640 kr
Skickas inom 5-8 vardagar
Discover a fresh take on International Business with this textbook, which focuses on the key trends of sustainability and digitalization in today's global business environment. With a balanced approach of theory, practice and research, the authors discuss different types of organizations (distinguishing between MNEs, SMEs and start-ups) and include examples from a range of countries to compare established and emerging markets.This essential text explores contemporary issues and challenges which have impacted international business and examines cross-functional considerations of IB through discussion of finance, HR and supply chain managementLearning features include:Mini cases and in-depth case studies, including the US-China Trade War, sustainability as a driver of competitive advantage at Unilever, Starbucks and the Bean Stock program and digitalization and the global value chain. Sustainability and Digitalization themes in each chapter.Open ended exercise questions allow for group discussions or individual study.Thomas Lindner is Professor of International Management at University of Innsbruck. Jonas Puck is Full Professor at the WU Vienna University of Economics and Business and was the founding Head of WU's Institute for International Business
Inbunden, Engelska, 2025
1 657 kr
Skickas inom 5-8 vardagar
Discover a fresh take on International Business with this textbook, which focuses on the key trends of sustainability and digitalization in today's global business environment. With a balanced approach of theory, practice and research, the authors discuss different types of organizations (distinguishing between MNEs, SMEs and start-ups) and include examples from a range of countries to compare established and emerging markets.This essential text explores contemporary issues and challenges which have impacted international business and examines cross-functional considerations of IB through discussion of finance, HR and supply chain managementLearning features include:Mini cases and in-depth case studies, including the US-China Trade War, sustainability as a driver of competitive advantage at Unilever, Starbucks and the Bean Stock program and digitalization and the global value chain. Sustainability and Digitalization themes in each chapter.Open ended exercise questions allow for group discussions or individual study.Thomas Lindner is Professor of International Management at University of Innsbruck. Jonas Puck is Full Professor at the WU Vienna University of Economics and Business and was the founding Head of WU's Institute for International Business
Del 12 - Progress in International Business Research
Distance in International Business
Concept, Cost and Value
Inbunden, Engelska, 2017
1 596 kr
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This research and teaching volume has been composed in honour of Rosalie Tung, a distinguished institution builder, thought leader and educator in the field of international business (IB). The volume addresses Rosalie Tung’s main research focus in a career that has already spanned several decades, namely the analysis of distance facing multinational enterprises (MNEs), with a focus on state-of-the-art conceptual and fact-based empirical developments in the realm of cultural and institutional distance elements. The impact of distance on international business transactions and operations remains ill-understood. How should distance be conceptualized? Which dimensions of distance should be considered? Is distance always a cost, or can it sometimes confer value? This twelfth volume in the Progress in International Business Research series presents extensive accounts of the contemporary scientific debate on how to assess the impacts of distance, both negative and positive ones, on the conduct of international business. This volume covers five dimensions related to the concept, cost and value of distance, in International business: •The concept of distance •The cost of cultural and psychic distance •The cost of institutional distance •The value of distance •Alternative lenses for IB research
Del 16 - Progress in International Business Research
International Business in Times of Crisis
Inbunden, Engelska, 2022
1 389 kr
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This sixteenth volume in the PIBR series, International Business in Times of Crisis, is dedicated to Professor Geoffrey Jones from the Harvard Business School, and to the importance of historical scholarship in International Business (IB) studies.The global Covid-19 crisis triggered a profound economic crisis, with a decline in global economic activity on a scale not seen since the Great Depression. This pandemic revealed systems failures and fragilities closely related to the organization of global economic, financial, political, and social systems. It has confronted the world with fundamental questions regarding how the global community, as well as companies in general and multinational enterprises (MNEs) in particular, should design global responses to crises. A multi-level and longitudinal approach to studying crises in IB is clearly necessary. This book classifies studies of crises relevant to IB research and will hopefully be helpful to IB scholars, as they reflect on the type of crises they want to study as part of their future research agenda.“The main point coming out of this brief description of my own intellectual journey is to emphasize that crises have been the norm rather than the exception in the history of international business. They have taken many forms and building a typology of crises would be a helpful next step in new research.” Geoffrey Jones (in this volume)