Julia Hautz – författare

Develop your strategic thinking and tackle business challenges with confidence.

Exploring Strategy (Text Only) 14e provides the most comprehensive and practical introduction to strategic management, helping you to examine the fundamental questions facing organizations today - how they prosper, grow, innovate, and adapt in an increasingly complex business environment.

Built around a unique three-part framework – Strategic Position, Strategic Choices, and Strategy in Action – the text bridges theory and application through clear explanations, illustrative examples and real-world case studies. Every chapter integrates tried-and-tested learning features which enable you to ‘think differently’ and prepare for success in your studies.

The 14th edition is fully revised and updated to reflect the latest developments in strategy, including how organizations can use Artificial Intelligence in their strategizing and how you can apply these tools effectively and appropriately within your coursework.

As an increasingly vital cross-cutting theme, sustainability topics are also expanded, from environmental analysis to strategy evaluation and implementation.

In addition, there are more real-world connections including 30 new or updated end-of-text case studies from subject matter experts exploring a diverse range of industries around the world. Within chapters, a brand-new running case illustration follows Emilie, a graduate looking to grow her coffee shop business, allowing you to apply key concepts and techniques throughout to deepen understanding.

As a result, this highly trusted and best-selling title continues to be the go-to resource for all those seeking to develop their professional skills and strategic thinking as future managers and leaders.

Develop your strategic thinking and tackle business challenges with confidence.

Exploring Strategy Text & Cases 14e provides the most comprehensive and practical introduction to strategic management, helping you to examine the fundamental questions facing organizations today - how they prosper, grow, innovate, and adapt in an increasingly complex business environment.

Built around a unique three-part framework – Strategic Position, Strategic Choices, and Strategy in Action – the text bridges theory and application through clear explanations, illustrative examples and real-world case studies. Every chapter integrates tried-and-tested learning features which enable you to ‘think differently’ and prepare for success in your studies.

The 14th edition is fully revised and updated to reflect the latest developments in strategy, including how organizations can use Artificial Intelligence in their strategizing and how you can apply these tools effectively and appropriately within your coursework.

As an increasingly vital cross-cutting theme, sustainability topics are also expanded, from environmental analysis to strategy evaluation and implementation.

In addition, there are more real-world connections including 30 new or updated end-of-text case studies from subject matter experts exploring a diverse range of industries around the world. Within chapters, a brand-new running case illustration follows Emilie, a graduate looking to grow her coffee shop business, allowing you to apply key concepts and techniques throughout to deepen understanding.

As a result, this highly trusted and best-selling title continues to be the go-to resource for all those seeking to develop their professional skills and strategic thinking as future managers and leaders.

How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors.Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy.The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts.Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.

Stratégique est un eText de référence en management stratégique qui aide les étudiants à comprendre comment les organisations analysent leur environnement, formulent leurs choix stratégiques et mettent en œuvre leurs décisions dans un monde en constante évolution. Adaptation française de la 14e édition Exploring Strategy, cet eText associe les concepts fondamentaux de la stratégie à des exemples contemporains, des études de cas et des outils d’analyse directement applicables à la pratique managériale.

Cette nouvelle édition accorde une place importante à l’intelligence artificielle, à la durabilité et à l’impact du numérique sur les organisations. Grâce à une approche résolument pédagogique, illustrée par des cas concrets, des ressources visuelles et un fil conducteur centré sur une jeune entrepreneure développant son activité, les étudiants apprennent à mobiliser les principaux concepts stratégiques tout en développant leur esprit critique. Adapté au contexte francophone, Stratégique offre une vision complète et actuelle de la stratégie, depuis le diagnostic stratégique jusqu’au déploiement et à l’évaluation des décisions.

Adaptation française de la 14e édition Exploring Strategy Approche complète du diagnostic, du choix et du déploiement stratégiques Intégration des enjeux liés à l’intelligence artificielle Accent renforcé sur la durabilité et la responsabilité des organisations Études de cas et illustrations adaptées au contexte francophone Nombreux exemples issus d’entreprises internationales et européennes Outils pratiques d’analyse et d’aide à la décision Développement de l’esprit critique grâce aux encadrés « Penser différemment » Forte dimension humaine dans les processus stratégiques Ressource idéale pour les étudiants en management, stratégie et gestion