Kevin Duncan – författare

Now is your chance. Starting up a business has never been more exciting.

This book explains what you really need to know to make your business a success:• How you''ll know if you''ve got a good idea• The practicalities of setting up a company• How to manage the money• How to sell what you do• How to make sure you stay soon through it all.

This is the book you need to swagger into the Dragon''s Den full of confidence.

Now is your chance. Starting up a business has never been more exciting.

This book explains what you really need to know to make your business a success:• How you''ll know if you''ve got a good idea• The practicalities of setting up a company• How to manage the money• How to sell what you do• How to make sure you stay soon through it all.

This is the book you need to swagger into the Dragon''s Den full of confidence.

This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.

Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking in business respectively so that you can become an authority yourself - and quickly.

As well as saving hundreds of hours of reading time, the reader is able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. Books profiled include Nudge, Freakonomics, and Built to Last.

Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking in business so that you can become an authority yourself - and quickly.

As well as saving hundreds of hours of reading time, the reader is able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. Books profiled include Nudge, Freakonomics, and Built to Last.

This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.

Electronic + Addicted (abnormally dependent on a habit) = edicted (hooked on technology).Technology can be a wonderful thing. It can also be a curse when it overwhelms us. If your phone, computer or other devices are beginning to rule your life, then you may be edicted.We don''t have to be ruled by our machines. It''s time for us humans to fight back. Revolution tells you how, with technology taming tips and simple things that you can do to regain control. Take the test and find out just how edicted you are - then learn how to cure yourself.''I can''t talk now, I''m on the phone''For those of us suffering from ediction, it''s time to pause and think. Author and Plain English commentator Kevin Duncan has trained and advised some of the UK''s top companies, including Saatchi & Saatchi and Shell, in how to cope with all this. This thought-provoking book grapples with just how addicted we have become to technology and offers a set of ideas to help wean us off our technological drugs and lead a more fulfilling life. It looks briefly at how we got here, tests you on how serious your condition is and then offers real solutions, including rapid sequential tasking (v multitasking), communicating concisely, using the best method of communication for the job, all while retaining your sense of humour and enthusiasm.""Every page is a prompt to imagine things differently. A handbook for these challenging times ahead.""Mark Earls, author of Herd''He does for business what Nike does for sport.''Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide''Anyone who owns a mobile should have this on their shelf.''Robert Ashton, author The Life Plan

Running your own business can be a daunting, challenging and sometimes stressful experience, but also one of the most rewarding. This book expertly guides you through the principles of running a successful business. Crammed with practical advice - from assessing pro''s and cons, to motivating yourself and adopting effective practices, it will prove invaluable as you tackle one of the biggest adventures of your lifeNOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author''s many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of running your own business.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you''ve learnt and how to use it.

Small Business Survival will give you all the help you need to not just ""get by"" in the present economic downturn but to help your business emerge stronger, too. The author, Kevin Duncan, is an independent troubleshooter with a vast knowledge of many business types, writer of 5 bestselling business books, and winner of many creativity and effectiveness awards. His no-nonsense approach to the subject guides you through the key issues and questions you will face and gives you clear, practical solutions - to help ensure your business survives and thrives.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author''s many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of how to keep your small business afloat and going strong.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you''ve learnt and how to use it.

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Make Your Small Business Thrive is a short, simple and to-the-point guide to looking after your business in the good AND bad times. In just 96 pages, the reader will discover how to not only survive but thrive, even in tough times.KNOW YOUR STRENGHTS AND WEAKNESSESFIND HELP AND SUPPORTPLAN FOR THE FUTUREBUILD BUSINESS RELATIONSHIPSREDISCOVER YOUR FOCUS

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Run Your Own Business Successfully is a short, simple and to-the-point guide to the art of running your own business in a way that suits you. In just 96 pages, the reader will discover how to assess the pros and cons of running a business, maximise motivation and find the most effective practices.KNOW WHAT YOU HAVE TO OFFERINCREASE MOTIVATIONSORT YOUR FINANCESENJOY INDEPENDENCESTAY ENTHUSIASTIC

Sunday: Get started with realistic goals and a detailed business plan, and do your market researchMonday: Learn strategies for building a network of contacts and how to handle meetingsTuesday: Learn how to get the product or service right and increase your marginWednesday: Choose the most effective ways to communicate with customers and prepare useful marketing materialsThursday: Market yourself and your business and learn how to cut the jargon and describe what you do in 30 secondsFriday: Motivate yourself to work hard and ignore distractions and make a good impression as the face of your businessSaturday: Avoid difficulties and problems through using personal planning and business planning tripwires

Technology can be a wonderful thing. It can also be a curse when it overwhelms us. If your phone, computer or other devices are beginning to rule your life, then you need help. We don''t have to be ruled by our machines. It''s time for us humans to fight back. ''How to Tame Technology'' tells you exactly what to do, practical tips and simple things that you can do to regain control. Take the test and find out just how addicted you are - then learn how to cure yourself. ''I can''t talk now, I''m on the phone'' For those of us suffering from technological overload, it''s time to pause and think. Author and Plain English commentator Kevin Duncan has trained and advised some of the UK''s top companies, including Saatchi & Saatchi and Shell, in how to cope with all this. This thought-provoking book grapples with just how addicted we have become to technology and offers a set of ideas to help wean us off our technological drugs and lead a more fulfilling life. It looks briefly at how we got here, tests you on how serious your condition is and then offers real solutions, including rapid sequential tasking (v multitasking), communicating concisely, using the best method of communication for the job, all while retaining your sense of humour and enthusiasm. ''Every page is a prompt to imagine things differently. A handbook for these challenging times ahead.'' Mark Earls, author of Herd   ''He does for business what Nike does for sport.'' Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide   ''Anyone who owns a mobile should have this on their shelf.'' Robert Ashton, author The Life Plan

You are about to embark on one of the biggest adventures of your life. It''s a daunting prospect, isn''t it? An empty desk, no customers, no confirmed money coming in, and no one to gossip with. Welcome to running your own business. Every issue is now yours to wrestle with, and yours alone. But then so is all the satisfaction when things go well, whether that is mental or financial. This book expertly guides you through the principles of running and growing a successful business - including what to do when it''s not going exactly as you wish. Crammed with practical advice - from assessing pros and cons to motivating yourself and adopting effective practices - it will help you find clear, practical solutions and prove invaluable as you tackle this great adventure.

If you want to be the best, you have to have the right skillset. From generating ideas and creating business plans to sales and marketing, THE ULTIMATE STARTUP BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete course in entrepreneurship. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.

That''s why people invented lists. And very useful they are too. If, and only if, they are used effectively. Put thirty things on a list, and it becomes too daunting. Put three things on, and there''s no point in having a list. And so we have refined the art of list writing to allow for about ten or twenty things to do.

But in truth, most lists are rubbish. Randomly assembled, they do little to help the author navigate their way through the maze of stuff to do. After all, the only point of a list of things to do, is to get things done.

Tick Achieve does just that. It shows you how to get stuff done, with lots of little techniques tried and tested on scores of individuals over 25 years. This includes the cathartic and highly effective process of writing a list of what you are not going to do.

The author has trained hundreds of people in the art of getting stuff done. There is no Big Plan as such (contrary to what many other books suggest). It''s all about details, and they can be very easy to implement. Little things can make a massive difference.

Once you get the hang of it, life gets easier. In a business context, and personally. You can sleep better and worry less. Concentrate on the things that matter, and leave out the trivia and irrelevant. Learn how to celebrate little bits of progress, look down your list, tick off a job well done, and shout Tick Achieve!

EXAMPLE CHAPTER OUTLINE

1. BUSINESS INTELLIGENCE

2. STRAIGHT TALKING AND GETTING STUFF DONE

3. LEAVE IT OUT

4. ONE IN A ROW

5. LOOK LIVELY!

6. HOW TO OUTTHINK YOURSELF

7. TICK ACHIEVE

That''s why people invented lists. And very useful they are too. If, and only if, they are used effectively. Put thirty things on a list, and it becomes too daunting. Put three things on, and there''s no point in having a list. And so we have refined the art of list writing to allow for about ten or twenty things to do.

But in truth, most lists are rubbish. Randomly assembled, they do little to help the author navigate their way through the maze of stuff to do. After all, the only point of a list of things to do, is to get things done.

Tick Achieve does just that. It shows you how to get stuff done, with lots of little techniques tried and tested on scores of individuals over 25 years. This includes the cathartic and highly effective process of writing a list of what you are not going to do.

The author has trained hundreds of people in the art of getting stuff done. There is no Big Plan as such (contrary to what many other books suggest). It''s all about details, and they can be very easy to implement. Little things can make a massive difference.

Once you get the hang of it, life gets easier. In a business context, and personally. You can sleep better and worry less. Concentrate on the things that matter, and leave out the trivia and irrelevant. Learn how to celebrate little bits of progress, look down your list, tick off a job well done, and shout Tick Achieve!

EXAMPLE CHAPTER OUTLINE

1. BUSINESS INTELLIGENCE

2. STRAIGHT TALKING AND GETTING STUFF DONE

3. LEAVE IT OUT

4. ONE IN A ROW

5. LOOK LIVELY!

6. HOW TO OUTTHINK YOURSELF

7. TICK ACHIEVE