Kim B. Sheehan – författare
Visar alla böcker från författaren Kim B. Sheehan. Handla med fri frakt och snabb leverans.
2 produkter
Using Qualitative Research in Advertising
Strategies, Techniques, and Applications
Av Margaret A. Morrison, Eric E. Haley m. fl.
Häftad, 2011
2101 kr
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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the …
Controversies in Contemporary Advertising
Häftad, 2013
2140 kr
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and …
