Louisa Clarke – författare

Catalyst will transform your approach to networking, making it fun and infinitely more effective. A good business developer, prospector and networker knows how to create a positive connection with the people they meet. They are the catalyst that creates a chemical reaction between strangers, and they know how to convert these opportunities into new business.Louisa Clarke and David Kean have spent their careers catalysing strangers into contacts and converting contacts into clients - and even into friends. They have built successful businesses together using the proven techniques in this book, and they have helped hundreds of companies around the world win billions in new business by applying the same methods. Catalyst is full of illustrative anecdotes, hard-won wisdom and a step-by-step methodology. Whatever industry you work in, if you need more clients to buy your services and you're not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. You might even make some friends along the way. For many people, networking, prospecting and selling are scary. If the word 'networking' makes you recoil, if the word 'prospecting' conjures up terrifying spectres of endless cold calls, and if you run for the hills at the mention of 'sales', this book will be balm for you. Because, whilst it doesn't make it effortless, it does make it easy. 'Catalyst is a manual for winning business in today's economy, recommended to anyone who wants to grow their client base. Catalyst is brimming with great advice and inspiration' - Annette King, CEO Publicis Groupe UK

Master the art of networking on your own termsTailored for those who prefer thoughtful, meaningful connections over small talk, this book transforms the often-dreaded experience of networking into something approachable and enjoyable.For introverts, business development, prospecting and networking can feel intimidating, but it doesn't have to be. You don't need to be someone who works the room but someone who builds genuine relationships. Louisa Clarke and David Kean have built successful businesses doing just that - creating authentic connections and turning them into lasting business opportunities and even friendships.Packed with illustrative anecdotes, hard-won wisdom and a step-by-step methodology, Networking for Introverts shows you how to build meaningful relationships, find new clients and grow your business - all without pretending to be someone you're not.If you need more clients to buy your services and you're not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. It won't make it effortless, but it does make it easy.'A manual for winning business in today's economy, recommended to anyone who wants to grow their client base. Networking for Introverts is brimming with great advice and inspiration' - Annette King, CEO Publicis Groupe UK

Fact: most people would rather die than present in public. According to the National Institute of Mental Health, 75% of people rank fear of speaking in public as their number-one fear. In second place: death. For many people, presenting arouses fear of failure, of forgetting their content, of appearing nervous, of being ignored or judged by their audience, of encountering the unexpected, of technology, of going on too long or drying up. And too many presentations are lifeless, pointless and go on far too long. Yet the ability to stand up and give a presentation, a speech, a lesson or a toast in a way that captures your audience's attention and actually makes them think, feel or do something as a result is one of the most effective ways to stand out at work and in life. This book is a shortcut to making you shine on stage when you are under the spotlight or presenting on screen. It is a supremely practical guide to giving presentations that will take away the fear factor by providing the tips, techniques and tools to create and deliver presentations you'll enjoy giving and your audience will want to hear. Think of it as a friendly and experienced coach who can help you focus on the things that really make the difference in presenting so you can project the real you to the world in a way that feels comfortable and smart.The Work Smarter series:Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.

This is a comprehensive guide designed for business leaders seeking to build impactful and people-first organizations. The book delves into the core principles of leadership, exploring what it truly means to cultivate a thriving organizational culture. It bridges the gap between theory and practice, offering actionable advice grounded in solid leadership frameworks, ensuring readers understand both the "how" and the "why" behind effective cultural development. Through real-life stories and relatable experiences, the book makes complex concepts easily digestible, empowering leaders to navigate the challenges of modern workplaces and build more cohesive and productive teams.This playbook addresses the urgent need for cultural transformation in today's work environment. It provides practical strategies to align intended and actual culture, closing the gaps that often hinder organizational success. Crafting Cultures recognizes that employees are demanding change, challenging traditional notions of purpose, priorities and loyalty. It equips leaders with the essential skills and tools to meet these evolving expectations, fostering a human-centric approach that drives engagement, innovation and overall well-being.