Magdalena Grębosz-Krawczyk – författare
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7 produkter
Nostalgic Branding in the Toy Industry
Av Kamil Lubiński, Magdalena Grębosz-Krawczyk
Inbunden, 2025
1026 kr
Lägg i varukorg
In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers’ emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and …
Nostalgic Branding in the Toy Industry
Av Kamil Lubiński, Magdalena Grębosz-Krawczyk
Häftad, 2026
382 kr
Lägg i varukorg
In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers’ emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and …
Nostalgic Branding in the Toy Industry
Av Magdalena Grebosz-Krawczyk, Kamil Lubinski
E-bok, 2025
412 kr
Lägg i varukorg
In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers’ emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and …
Nostalgic Branding in the Toy Industry
Av Magdalena Grebosz-Krawczyk, Kamil Lubinski
E-bok, 2025
412 kr
Lägg i varukorg
In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers’ emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and …
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Av Dagna Siuda, Magdalena Grebosz-Krawczyk
E-bok, 2025
838 kr
Lägg i varukorg
In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic …
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Av Dagna Siuda, Magdalena Grebosz-Krawczyk
E-bok, 2025
838 kr
Lägg i varukorg
In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic …
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Av Magdalena Grębosz-Krawczyk, Dagna Siuda
Inbunden, 2025
2588 kr
Lägg i varukorg
In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic …
