Magnusson Peter Magnusson – författare
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2 produkter
Involving Customers In New Service Development
Av Gustafsson Anders Gustafsson, Matthing Jonas Matthing m. fl.
E-bok, 2006
598 kr
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This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service …
Service Innovation For Sustainable Business: Stimulating, Realizing And Capturing The Value From Service Innovation
Av Witell Lars Witell, Magnusson Peter Magnusson m. fl.
E-bok, 2019
1295 kr
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Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept which often induces confusion. The main purpose of the book is to discuss and explain what service …
