Marco Pichierri – författare
Visar alla böcker från författaren Marco Pichierri. Handla med fri frakt och snabb leverans.
5 produkter
Nostalgia Marketing
Rekindling the Past to Influence Consumer Choices
Häftad, 2024
568 kr
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The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport …
Nostalgia Marketing
Rekindling the Past to Influence Consumer Choices
E-bok, 2023
698 kr
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The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport …
Nostalgia Marketing
Rekindling the Past to Influence Consumer Choices
Inbunden, 2023
536 kr
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The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport …
Beyond Ethical Consumption
Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Av Gianluigi Guido, M. Irene Prete m. fl.
Häftad, 2016
687 kr
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This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a …
