Marcus Collins – författare

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.'Compelling and vivid' – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.'Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit

Though the Beatles are nowadays considered national treasures, this book shows how and why they inspired phobia as well as mania in 1960s Britain. As symbols of modernity in the early sixties, they functioned as a stress test for British institutions and identities, at once displaying the possibilities and establishing the limits of change. Later in the decade, they developed forms of living, loving, thinking, looking, creating, worshipping and campaigning which became subjects of intense controversy. The ambivalent attitudes contemporaries displayed towards the Beatles are not captured in hackneyed ideas of the 'swinging sixties', the 'permissive society' and the all-conquering 'Fab Four'. Drawing upon a wealth of contemporary sources, The Beatles and Sixties Britain offers a new understanding of the band as existing in creative tension with postwar British society: their disruptive presence inciting a wholesale re-examination of social, political and cultural norms.

Though the Beatles are nowadays considered national treasures, this book shows how and why they inspired phobia as well as mania in 1960s Britain. As symbols of modernity in the early sixties, they functioned as a stress test for British institutions and identities, at once displaying the possibilities and establishing the limits of change. Later in the decade, they developed forms of living, loving, thinking, looking, creating, worshipping and campaigning which became subjects of intense controversy. The ambivalent attitudes contemporaries displayed towards the Beatles are not captured in hackneyed ideas of the 'swinging sixties', the 'permissive society' and the all-conquering 'Fab Four'. Drawing upon a wealth of contemporary sources, The Beatles and Sixties Britain offers a new understanding of the band as existing in creative tension with postwar British society: their disruptive presence inciting a wholesale re-examination of social, political and cultural norms.

'In Modern Love, Marcus Collins sets out to survey the changing expectations men and women have brought to their relationships with one another.' -- Damian Thompson, Daily Telegraph Drawing on social, economic and political history, Modern Love explains for the first time at book length how relations changed between men and women in Britain in the twentieth century. Marcus Collins shows how men and women's expectations from life radically shifted and converged, describing how we moved from inhabiting our separate spheres with wholly different prospects and values towards the ideal, if not quite the actuality, of equality, mutuality, companionship and friendship.'Enlightening... Collins charts the progress of a radical turn-of-the-century idea that men and women could achieve joyful intimacy if only they got to know one another as equals ... he elegantly demonstrates the power of public perception in determining whether or not we manage to be happy in love.' --Decca Aitkenhead, New Statesman'From the Victorians to Bridget Jones, it's a miracle women actually have relationships... Marcus Collins gets back to basics and allows us to hear the voices of ordinary women and men for ourselves'.--Rachel Cooke, Observer'Rather a well-mannered history of those who have sought to make marriage a better thing. The questions he raises... are just as compelling today as they were a century ago.'--Lesley White, Sunday Times