Marika Lüders – författare
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2 produkter
Innovating for Trust
Av Marika Lüders, Tor W. Andreassen m. fl.
Inbunden, 2017
2651 kr
Lägg i varukorg
Innovation is a high-risk endeavor and success is dependent upon a firm's understanding of customer needs. A company's initial resistance to adopting innovation is mitigated with a solid foundation of customer trust in the firm. This book uniquely combines the work of scholars and practitioners to …
Innovating for Trust
Av Tore Hillestad, Simon Clatworthy m. fl.
E-bok, 2017
472 kr
Lägg i varukorg
Innovation is a high-risk endeavor and success is dependent upon a firm''s understanding of customer needs. A company''s initial resistance to adopting innovation is mitigated with a solid foundation of customer trust in the firm. This book uniquely combines the work of scholars and practitioners …
