Tor W. Andreassen – författare
Visar alla böcker från författaren Tor W. Andreassen. Handla med fri frakt och snabb leverans.
5 produkter
Exploring Commercial, Social, and Digital Innovation from the Customer Perspective
Av Seidali Kurtmollaiev, Line Lervik-Olsen m. fl.
Inbunden, 2026
2588 kr
Lägg i varukorg
The traditional narrative of innovation often centers around the firm, overlooking the role of the customer as the ultimate judge and beneficiary of innovations. This book challenges the firm’s right to define innovation, advocating instead for a customer-centric approach.The ultimate aim of this …
Exploring Commercial, Social, and Digital Innovation from the Customer Perspective
Av Tor W. Andreassen, Line Lervik-Olsen m. fl.
E-bok, 2026
838 kr
Lägg i varukorg
The traditional narrative of innovation often centers around the firm, overlooking the role of the customer as the ultimate judge and beneficiary of innovations. This book challenges the firm's right to define innovation, advocating instead for a customer-centric approach.The ultimate aim of this …
Exploring Commercial, Social, and Digital Innovation from the Customer Perspective
Av Tor W. Andreassen, Line Lervik-Olsen m. fl.
E-bok, 2026
829 kr
Lägg i varukorg
The traditional narrative of innovation often centers around the firm, overlooking the role of the customer as the ultimate judge and beneficiary of innovations. This book challenges the firm's right to define innovation, advocating instead for a customer-centric approach.The ultimate aim of this …
Innovating for Trust
Av Marika Lüders, Tor W. Andreassen m. fl.
Inbunden, 2017
2651 kr
Lägg i varukorg
Innovation is a high-risk endeavor and success is dependent upon a firm's understanding of customer needs. A company's initial resistance to adopting innovation is mitigated with a solid foundation of customer trust in the firm. This book uniquely combines the work of scholars and practitioners to …
Innovating for Trust
Av Tore Hillestad, Simon Clatworthy m. fl.
E-bok, 2017
472 kr
Lägg i varukorg
Innovation is a high-risk endeavor and success is dependent upon a firm''s understanding of customer needs. A company''s initial resistance to adopting innovation is mitigated with a solid foundation of customer trust in the firm. This book uniquely combines the work of scholars and practitioners …
