Innovation is a high-risk endeavor and success is dependent upon a firm's understanding of customer needs. A company's initial resistance to adopting innovation is mitigated with a solid foundation of customer trust in the firm. This book uniquely combines the work of scholars and practitioners to examine how trust and customer-centricity impacts every phase of the innovation journey. Adopting a multidisciplinary approach, the contributions in this collection consider different aspects of innovating for trust. Beginning with the notion of trust itself, authors examine the importance of trust in futures thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. The book also contains a valuable collection of case studies based upon innovation with major service providers, which supports the final emphasis on the importance of trust in commercializing innovations. Practical and engaging, Innovating for Trust will appeal to enlightened business managers aiming to build and maintain customer trust, as well as students and researchers of innovation, trust and strategy.Contributors include: T.W. Andreassen, K. Bentsen, J. Blomkvist, D. Chasanidou, S. Clatworthy, M. Filho, A. Fjuk, A. Følstad, J. Gloppen, D. Grönquist, R. Halvorsrud, W. Haukedal, T. Hillestad, M.T. Hossain, S. Jørgensen, A. Karahasanovic, T. Kobbeltvedt, P. Kristensson, S. Kurtmollaiev, K. Kvale, L. Lervik-Olsen, M. Lüders, H. Nysveen, P.E. Pedersen, T. Saebi, S.E.R. Skard, B.A. Solem, C. Tepfers, H. Thorbjørnsen, L.J. Tynes Pedersen, B. Yttri

Innovation is a high-risk endeavor and success is dependent upon a firm''s understanding of customer needs. A company''s initial resistance to adopting innovation is mitigated with a solid foundation of customer trust in the firm. This book uniquely combines the work of scholars and practitioners to examine how trust and customer-centricity impacts every phase of the innovation journey.

Adopting a multidisciplinary approach, the contributions in this collection consider different aspects of innovating for trust. Beginning with the notion of trust itself, authors examine the importance of trust in futures thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. The book also contains a valuable collection of case studies based upon innovation with major service providers, which supports the final emphasis on the importance of trust in commercializing innovations.

Practical and engaging, Innovating for Trust will appeal to enlightened business managers aiming to build and maintain customer trust, as well as students and researchers of innovation, trust and strategy.

Contributors include: T.W. Andreassen, K. Bentsen, J. Blomkvist, D. Chasanidou, S. Clatworthy, M. Filho, A. Fjuk, A. Følstad, J. Gloppen, D. Grönquist, R. Halvorsrud, W. Haukedal, T. Hillestad, M.T. Hossain, S. Jørgensen, A. Karahasanovic, T. Kobbeltvedt, P. Kristensson, S. Kurtmollaiev, K. Kvale, L. Lervik-Olsen, M. Lüders, H. Nysveen, P.E. Pedersen, T. Saebi, S.E.R. Skard, B.A. Solem, C. Tepfers, H. Thorbjørnsen, L.J. Tynes Pedersen, B. Yttri

If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the materials of service design, discussing materials as a means to study what service design is and could be.Exploring the contours and foundations of the field, this innovative book redefines the material and opens with an investigation of how service has been understood as a material in design. With insights from expert practitioners in the field, chapters then examine a vast library of materials, including social structures, touch-points, thinking, culture, time, organisations, conversations, data, human bodies and more. Making sense of this material mix, the book delves into the material of the immaterial and displays the diversified and expansive field of service design today. In doing so, it forms a starting point to go beyond reductionist ideas of the material-immaterial dichotomy and makes room for new constructivist perspectives.Contributing to the development of education within service design, this insightful book will be invaluable for practitioners and course leaders looking to navigate a new path to service design. Founded in design as a knowledge intensive practice, it will also be transformative for the research of students and scholars of marketing, service design, design theory, and innovation studies.

Innovation is a high-risk endeavor and success is dependent upon a firm's understanding of customer needs. A company's initial resistance to adopting innovation is mitigated with a solid foundation of customer trust in the firm. This book uniquely combines the work of scholars and practitioners to examine how trust and customer-centricity impacts every phase of the innovation journey. Adopting a multidisciplinary approach, the contributions in this collection consider different aspects of innovating for trust. Beginning with the notion of trust itself, authors examine the importance of trust in futures thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. The book also contains a valuable collection of case studies based upon innovation with major service providers, which supports the final emphasis on the importance of trust in commercializing innovations. Practical and engaging, Innovating for Trust will appeal to enlightened business managers aiming to build and maintain customer trust, as well as students and researchers of innovation, trust and strategy.Contributors include: T.W. Andreassen, K. Bentsen, J. Blomkvist, D. Chasanidou, S. Clatworthy, M. Filho, A. Fjuk, A. Følstad, J. Gloppen, D. Grönquist, R. Halvorsrud, W. Haukedal, T. Hillestad, M.T. Hossain, S. Jørgensen, A. Karahasanovic, T. Kobbeltvedt, P. Kristensson, S. Kurtmollaiev, K. Kvale, L. Lervik-Olsen, M. Lüders, H. Nysveen, P.E. Pedersen, T. Saebi, S.E.R. Skard, B.A. Solem, C. Tepfers, H. Thorbjørnsen, L.J. Tynes Pedersen, B. Yttri

Innovation is a high-risk endeavor and success is dependent upon a firm''s understanding of customer needs. A company''s initial resistance to adopting innovation is mitigated with a solid foundation of customer trust in the firm. This book uniquely combines the work of scholars and practitioners to examine how trust and customer-centricity impacts every phase of the innovation journey.

Adopting a multidisciplinary approach, the contributions in this collection consider different aspects of innovating for trust. Beginning with the notion of trust itself, authors examine the importance of trust in futures thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. The book also contains a valuable collection of case studies based upon innovation with major service providers, which supports the final emphasis on the importance of trust in commercializing innovations.

Practical and engaging, Innovating for Trust will appeal to enlightened business managers aiming to build and maintain customer trust, as well as students and researchers of innovation, trust and strategy.

Contributors include: T.W. Andreassen, K. Bentsen, J. Blomkvist, D. Chasanidou, S. Clatworthy, M. Filho, A. Fjuk, A. Følstad, J. Gloppen, D. Grönquist, R. Halvorsrud, W. Haukedal, T. Hillestad, M.T. Hossain, S. Jørgensen, A. Karahasanovic, T. Kobbeltvedt, P. Kristensson, S. Kurtmollaiev, K. Kvale, L. Lervik-Olsen, M. Lüders, H. Nysveen, P.E. Pedersen, T. Saebi, S.E.R. Skard, B.A. Solem, C. Tepfers, H. Thorbjørnsen, L.J. Tynes Pedersen, B. Yttri

If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the materials of service design, discussing materials as a means to study what service design is and could be.Exploring the contours and foundations of the field, this innovative book redefines the material and opens with an investigation of how service has been understood as a material in design. With insights from expert practitioners in the field, chapters then examine a vast library of materials, including social structures, touch-points, thinking, culture, time, organisations, conversations, data, human bodies and more. Making sense of this material mix, the book delves into the material of the immaterial and displays the diversified and expansive field of service design today. In doing so, it forms a starting point to go beyond reductionist ideas of the material-immaterial dichotomy and makes room for new constructivist perspectives.Contributing to the development of education within service design, this insightful book will be invaluable for practitioners and course leaders looking to navigate a new path to service design. Founded in design as a knowledge intensive practice, it will also be transformative for the research of students and scholars of marketing, service design, design theory, and innovation studies.