Mario A. Pfannstiel – författare

This book examines the nature of service design and service thinking in healthcare and hospital management. By adopting both a service-based provider perspective and a consumer-oriented perspective, the book highlights various healthcare services, methods and tools that are desirable for customers and effective for healthcare providers. In addition, readers will learn about new research directions, as well as strategies and innovations to develop service solutions that are affordable, sustainable, and consumer-oriented. Lastly, the book discusses policy options to improve the service delivery process and customer satisfaction in the healthcare and hospital sector.

The contributors cover various aspects and fields of application of service design and service thinking, including service design processes, tools and methods; service blueprints and service delivery; creation and implementation of services; interaction design and user experience; design of service touchpointsand service interfaces; service excellence and service innovation. The book will appeal to all scholars and practitioners in the hospital and healthcare sector who are interested in organizational development, service business model innovation, customer involvement and perceptions, and service experience.

This book offers an overview of service design practices for healthcare and hospital management. It explores how these practices can help to generate innovations in healthcare and contribute to the improvement of patient-centered care. Respected experts, including scholars from various disciplines and practitioners from healthcare institutions, share essential insights into established research areas, fields of work and work structures, and discuss successful approaches, methods and tools. By illustrating innovative services, products, processes, systems, and technologies, as well as their application in practice, the authors highlight the role of participating stakeholders in service design projects and the added value that comes from sharing, communicating, networking and collaborating. 

This book explores the use of human-centered service design. Through a variety of case studies and best practices, it highlights ways to systematically improve the provision of healthcare services to different target and age groups in order to understand customer expectations and needs. The book also offers new insights into the dyadic relationship between service provider and customer, each of which has their own set of goals, purposes, and benefits and must cope with a scarcity of resources and opportunities to optimize and design.

Written by recognized experts, scholars, and practitioners, this book demonstrates how, where, and when to successfully apply human-centered service design at multiple levels, including corporate, departmental, and product/service. Value-added services are not only assessed in terms of their effectiveness, efficiency, and productivity, but also bearing in mind human emotions, interactions, and communication techniques as an importantpart of service provision. Accordingly, the book will appeal to scholars and practitioners in the hospital and healthcare sector, and to anyone interested in organizational development, service business model innovation, customer involvement and perceptions, and the service experience.

In this meticulously curated anthology, exploring the dynamic intersections of creativity, design, and innovation within the healthcare landscape, esteemed experts present novel service design solutions. Engaging with pressing challenges, exchanging insights, and unveiling pioneering approaches, contributors navigate the complexities of healthcare delivery with finesse and foresight. With a multidisciplinary lens, this collection serves as a nexus between theory and practice, offering profound reflections and actionable strategies aimed at elevating patient-centered care. Catering to healthcare professionals, scholars, and policymakers alike, this anthology is poised to catalyze substantive change in the healthcare milieu. Whether exploring the integration of state-of-the-art methodologies or reconceptualizing conventional healthcare paradigms, this collection underscores the paramount importance of creativity, design, and innovation in shaping the trajectory of healthcare delivery.

Das vorliegende Buch gibt einen profunden Einblick über das Forschungsgebiet gesundheitsorientierter  Dienstleistungen und deren Management im Krankenhaus. Die Erbringung von Dienstleistungen ist im Krankenhauswesen mit hohen Kosten verbunden. Eine große Herausforderung besteht darin die Qualität im Dienstleistungsprozess zu erhöhen, ohne dass dies parallel mit exponentiell steigenden Ressourcenverbräuchen einhergeht. Das Dienstleistungsmanagement übernimmt hierbei die Planung, Durchführung und Kontrolle von Maßnahmen zur Erstellung und Vermarktung wissensbasierter  Dienstleistungen im Rahmen typischer Expertenorganisationen. Aufgezeigt werden Beispiele für komplexe, innovative, standardisierte, modulare, wissensintensive und interaktive Dienstleistungen. In den einzelnen Beiträgen werden aktuelle Dienstleistungsthemen von renommierten Autoren aufgegriffen, um nachhaltig die Dienstleistungsproduktivität in Krankenhäusern zu steigern und zu verbessern. Von besonderem Interesse ist der Sammelband daher sowohl für Praktiker als auch für Wissenschaftler.