Mark LeBlanc – författare

What do you do? The way you communicate who you are and what you do will ultimately help you overcome the greatest single obstacle in the marketplace: having prospects understand what you do to help them. While you are faced with many obstacles, the inability to communicate effectively will result in a ripple effect of chaos and confusion you may never get a handle on. In addition to your prospecting, it would be a great advantage for others to refer prospects to you. But if you are unable to communicate effectively about your great products or your valuable service, how do you expect others to communicate your message on your behalf? This book is a blueprint for personal positioning. Three authors provide you with what you need to know and what you need to do to set yourself apart from your competition, get the ear of your decision maker, and set the stage for your fees to be an investment in the outcomes you provide versus being considered a cost to solve a problem or satisfy a need.

When a patient is enthusiastic, he or she can be the best word-of-mouth referral source. Your online reviews will be more positive, and your rate of referrals will go up. In this book you will discover the different types of stories that matter in your practice, along with a blueprint for developing short stories that can have an immediate impact in your case acceptance statistics. In fact, with a little work and practice, you will have a select group of stories to choose from that can be shared in your office and in your marketing efforts online. In this book you will learn:~ How you can add persuasion power to presentations~ Eight great metastories you need to tell~ The art and science of storytelling~ Three key characters of persuasive stories: hero, nemesis, and mentor~ Why you should not be the hero of your own storiesIf you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Case Acceptance Story! is the book for you.

You cannot ask your most successful competitors and peers their secrets of rainmaking. That would be awkward, impractical, and sometimes illegal. But it pays to compare yourself to your successful peers. So, we did it for you. We went behind closed doors and asked the tough questions. We asked more than one hundred successful rainmakers what they are investing more in, what they are cutting back on, and what are their go-to strategies. In other words, how are they investing their time, treasure, and talent. Think of us as your rainmaking R&D department. You've no doubt heard of using OPM (other people's money) to grow your business. This book is about using OPE (other professionals' experience) to grow your business. This book is for those who serve in roles such as chief executive officer, general manager, principal, partner, or head of an office, business unit, or practice for professional service firms, especially in the fields of accounting, dental consulting, financial services, management consulting, marketing and advertising, executive search services, software development, technology services, and law firm management. Some define R&D as research and development; we define it as rob and duplicate. We have done the research so you can rob and duplicate the most successful rainmaking strategies from your professional peers. It's okay, we did not use espionage to gain their secrets. The OPE rainmaking insider secrets were willingly shared.

There has never been a better time to serve and succeed in professional services. Your ability to connect with a prospective buyer will set you apart from your competition and build your book of business. You can find and develop high-paying clients when you discover and excel in the subtle art of enrollment. When you improve your conversational skills, you will build trust and develop client relationships for life. The bonus is an increase in word-of-mouth introductions.