Martin Charter – författare

The issue of sustainability is characterised as a ‘wicked problem’ in the fashion, clothing and textiles sector and is now coming into increased focus due to growing consumer, business and policy pressures. This in-depth volume presents a comprehensive overview of the challenges and emerging opportunities faced by the sector, and provides strategic solutions as to how the sector can substantially accelerate sustainability.

This book collates research and industry best practice to provide a ‘one-stop shop’ exploring the complex and interconnected issues surrounding sustainability in fashion, clothing and textiles. The practical and digestible chapters include innovative examples and perspectives from different regions of the globe, addressing topics from policies to supply chain issues and materials innovation. Five unique case studies of sustainable businesses provide detailed examples of pioneering practice. Edited by three professionals with long-standing knowledge and expertise, the book takes a global perspective with examples that illustrate the scale and breadth of topics and regions in the scope of sustainability. This holistic approach brings together both academic and industry perspectives on the critical areas that require immediate action to move towards a more sustainable fashion, clothing and textile sector.

This is an invaluable resource for those working in the industry, policymakers and for those in business or academia with an interest in sustainability in fashion, clothing, textiles and related sectors worldwide. It is also relevant to professionals and students in the areas of sustainability, innovation, supply chains, design and development, consultancy, education and training.

The issue of sustainability is characterised as a ‘wicked problem’ in the fashion, clothing and textiles sector and is now coming into increased focus due to growing consumer, business and policy pressures. This in-depth volume presents a comprehensive overview of the challenges and emerging opportunities faced by the sector, and provides strategic solutions as to how the sector can substantially accelerate sustainability.

This book collates research and industry best practice to provide a ‘one-stop shop’ exploring the complex and interconnected issues surrounding sustainability in fashion, clothing and textiles. The practical and digestible chapters include innovative examples and perspectives from different regions of the globe, addressing topics from policies to supply chain issues and materials innovation. Five unique case studies of sustainable businesses provide detailed examples of pioneering practice. Edited by three professionals with long-standing knowledge and expertise, the book takes a global perspective with examples that illustrate the scale and breadth of topics and regions in the scope of sustainability. This holistic approach brings together both academic and industry perspectives on the critical areas that require immediate action to move towards a more sustainable fashion, clothing and textile sector.

This is an invaluable resource for those working in the industry, policymakers and for those in business or academia with an interest in sustainability in fashion, clothing, textiles and related sectors worldwide. It is also relevant to professionals and students in the areas of sustainability, innovation, supply chains, design and development, consultancy, education and training.

Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers.

Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers.

To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies.

Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries.

reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.

Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers.

Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers.

To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies.

Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries.

reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.

The circular economy describes a world in which reuse through repair, reconditioning and refurbishment is the prevailing social and economic model. The business opportunities are huge but developing product and service offerings and achieving competitive advantage means rethinking your business model from early creativity and design processes, through marketing and communication to pricing and supply. Designing for the Circular Economy highlights and explores ‘state of the art’ research and industrial practice, highlighting CE as a source of: new business opportunities; radical business change; disruptive innovation; social change; and new consumer attitudes.

The thirty-four chapters provide a comprehensive overview of issues related to product circularity from policy through to design and development. Chapters are designed to be easy to digest and include numerous examples. An important feature of the book is the case studies section that covers a diverse range of topics related to CE, business models and design and development in sectors ranging from construction to retail, clothing, technology and manufacturing.

Designing for the Circular Economy will inform and educate any companies seeking to move their business models towards these emerging models of sustainability; organizations already working in the circular economy can benchmark their current activities and draw inspiration from new applications and an understanding of the changing social and political context. This book will appeal to both academia and business with an interest in CE issues related to products, innovation and new business models.

The circular economy describes a world in which reuse through repair, reconditioning and refurbishment is the prevailing social and economic model. The business opportunities are huge but developing product and service offerings and achieving competitive advantage means rethinking your business model from early creativity and design processes, through marketing and communication to pricing and supply. Designing for the Circular Economy highlights and explores ‘state of the art’ research and industrial practice, highlighting CE as a source of: new business opportunities; radical business change; disruptive innovation; social change; and new consumer attitudes.

The thirty-four chapters provide a comprehensive overview of issues related to product circularity from policy through to design and development. Chapters are designed to be easy to digest and include numerous examples. An important feature of the book is the case studies section that covers a diverse range of topics related to CE, business models and design and development in sectors ranging from construction to retail, clothing, technology and manufacturing.

Designing for the Circular Economy will inform and educate any companies seeking to move their business models towards these emerging models of sustainability; organizations already working in the circular economy can benchmark their current activities and draw inspiration from new applications and an understanding of the changing social and political context. This book will appeal to both academia and business with an interest in CE issues related to products, innovation and new business models.