Mary Coulter – författare

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For undergraduate principles of marketing courses.

This package includes MyLab.

Everything students need to know to develop their 'management sense' and be successful

Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organizations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today’s employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn’t -- with the ultimate goal to help students be successful in their careers.

Reach every student with MyLab Management

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.OnlinePersonal Inventory Assessment exercises promote self-reflection and engagement in students, while helping them better understand management concepts. Learn more about MyLab Management.

Plus, give students anytime, anywhere access with Pearson eTextPearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary, all in one place.

With a renewed focus on job-relevant skills, the newest edition of this bestselling text helps management and non-management students alike better prepare to enter the workforce. Management, 15th Edition, Global Edition, vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases, and hands-on exercises, students will see and experience management in action—helping them develop the specific skills that employers are looking for and understand how the concepts they’re learning about actually work in today’s dynamic business world.

This title is a Pearson Global Edition. TheEditorial team at Pearson has worked closely with educators around the world toinclude content which is especially relevant to students outside the UnitedStates.

This packageincludes MyLab.

For managementand non-management majors taking an undergraduate course in the principles ofmanagement.

REAL managers,REAL experiences

With a renewedfocus on job-relevant skills, the newest edition of this bestselling text helpsmanagement and non-management students alike better prepare to enter theworkforce. Management, 15th Edition, vividly illustrateseffective management theories by incorporating the perspectives of real-lifemanagers. Through examples, cases, and hands-on exercises, students will seeand experience management in action — helping them develop the specific skillsthat employers are looking for and understand how the concepts they’re learningabout actually work in today’s dynamic business world.

Reach everystudent with Pearson MyLab Management

MyLab® empowers you to reach every student. This flexibledigital platform combines unrivaled content, online assessments, andcustomizable features so you can personalize learning and improve results, onestudent at a time.

Or, instead of MyLab, localize learning withPearson Horizon      

Pearson Horizon is aneasy-to-use, local-language digital platform that delivers popular Pearsontitles through a customizable, personalized learning experience — all whilestaying relevant to your area of the world. Pearson Horizon is available forselect titles and in select geographies.

Pearson MyLab Management andPearson Horizon should only be purchased when required by an instructor. Pleasebe sure you have the correct ISBN and Course ID. Instructors, contact your Pearsonrepresentative for more information.

For principles of management courses.

Management vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases and hands-on exercises, students get to experience management in 'action' and see how the concepts they're reading about work in today's dynamic business world.

Featuring new co-authorship from Dr. Lori Long, the 16th Edition continues to address the evolving workplace. A focus on current management topics and emerging research, and streamlined and enhanced features ensures management and non-management majors alike will be better prepared to survive and thrive in the workforce.

MyLab - Instant access.

This product is customised for your specific course. Once this product is added to cart you will be prompted to enter your course ID. This information should come from your instructor, either as a course ID code or an invitation LMS link.