Masaaki Kotabe – författare
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13 produkter
Market Revolution in Latin America
Beyond Mexico
Av Masaaki Kotabe, R.P.C. Leal
Inbunden, 2001
1960 kr
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Recently there has been an explosive growth of interest in Latin American markets, above and beyond Mexico. Over the years, business executives and academics from the industrialized world seldom paid serious attention to South America for its market potential. The ratification in 1994 of the North …
Anticompetitive Practices in Japan
Their Impact on the Performance of Foreign Firms
Av Masaaki Kotabe, Kent W. Wheiler
Inbunden, 1996
1105 kr
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The U.S.-Japan bilateral trade relationship is perhaps the most consequential and the most tumultuous in the world. Government and business leaders devote substantial time and effort to resolving the stream of disputes that arise between the two allies and trading partners. Many of the issues are …
Global Sourcing Strategy
R&D, Manufacturing, and Marketing Interfaces
Av Masaaki Kotabe, Masaaki Kotabe
Inbunden, 1992
1105 kr
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This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. The author calls this interface issue global sourcing. The major objective of the book …
The SAGE Handbook of International Marketing
Av Masaaki Kotabe, Kristiaan Helsen
Inbunden, 2009
3418 kr
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Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International …
Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know
Av Michael Czinkota, Ilkka Ronkainen m. fl.
Häftad, 2009
270 kr
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The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
Concise Introduction to Global Supply Chain Management
Inbunden, 2024
1520 kr
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Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that …
Concise Introduction to Global Supply Chain Management
E-bok, 2024
435 kr
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Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that …
Concise Introduction to Global Supply Chain Management
Häftad, 2024
458 kr
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Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that …
Emerging Issues in International Business Research
Av Masaaki Kotabe, Preet S. Aulakh
Inbunden, 2002
2193 kr
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Top scholars in the field of international business (IB) contribute to this comprehensive analysis of the current state-of-the-art in IB research. The focus of the book is to examine the current state of international business research from an issue-oriented approach rather than the functional …
Emerging Issues in International Business Research
Av Preet S. Aulakh, Masaaki Kotabe
E-bok, 2002
472 kr
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Top scholars in the field of international business (IB) contribute to this comprehensive analysis of the current state-of-the-art in IB research. The focus of the book is to examine the current state of international business research from an issue-oriented approach rather than the functional …
Global Supply Chain Management
Av Masaaki Kotabe, Michael J. Mol
Inbunden, 2006
8819 kr
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Global Supply Chain Management brings together in two authoritative volumes the best and most interesting academic work on global supply chain management from international business and international management, marketing, strategic management, operations management, purchasing and supply …
Marketing Management
Past, Present and Future
Av Michael R. Czinkota, Masaaki Kotabe m. fl.
Inbunden, 2021
951 kr
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This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional …
Marketing Management
Past, Present and Future
Av S. M. Riad Shams, Demetris Vrontis m. fl.
E-bok, 2021
1923 kr
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This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management , the text features new classical and contemporary cases, new interdisciplinary and cross-functional …
