Masaaki Kotabe – författare
Market Revolution in Latin America
Beyond Mexico
1 863 kr
Skickas inom 5-8 vardagar
Anticompetitive Practices in Japan
Their Impact on the Performance of Foreign Firms
1 039 kr
Skickas inom 10-15 vardagar
1 039 kr
Skickas inom 10-15 vardagar
3 312 kr
Skickas inom 3-6 vardagar
In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know
257 kr
Skickas inom 10-15 vardagar
1 439 kr
Skickas inom 5-8 vardagar
433 kr
Skickas inom 5-8 vardagar
2 079 kr
Skickas inom 5-8 vardagar
Global Supply Chain Management
8 345 kr
Skickas inom 5-8 vardagar
919 kr
Skickas inom 5-8 vardagar