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4 produkter
Global Marketing Management
Av Kristiaan Helsen, Masaaki (Mike) Kotabe
E-bok, 2022
640 kr
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An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management , a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in …
Global Marketing Management
Av Masaaki (Mike) Kotabe, Kristiaan Helsen
Häftad, 2022
1856 kr
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An indispensable resource for students of marketing, management, and international businessIn the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in …
Global Marketing Management
Av Masaaki (Mike) Kotabe, Kristiaan Helsen
Häftad, 2026
1818 kr
Kommande
In the newly revised tenth edition of Global Marketing Management, a team of experienced international marketing professionals and authors delivers a comprehensive discussion of how to navigate increasingly turbulent global markets. The book describes the commercial realities of global markets …
The SAGE Handbook of International Marketing
Av Masaaki Kotabe, Kristiaan Helsen
Inbunden, 2009
3418 kr
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Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International …
