Masaaki (Mike) Kotabe – författare
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3 produkter
Global Marketing Management
Av Kristiaan Helsen, Masaaki (Mike) Kotabe
E-bok, 2022
640 kr
Lägg i varukorg
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management , a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in …
Global Marketing Management
Av Masaaki (Mike) Kotabe, Kristiaan Helsen
Häftad, 2022
1856 kr
Lägg i varukorg
An indispensable resource for students of marketing, management, and international businessIn the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in …
Global Marketing Management
Av Masaaki (Mike) Kotabe, Kristiaan Helsen
Häftad, 2026
1818 kr
Kommande
In the newly revised tenth edition of Global Marketing Management, a team of experienced international marketing professionals and authors delivers a comprehensive discussion of how to navigate increasingly turbulent global markets. The book describes the commercial realities of global markets …