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Maxwell Winchester – författare

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  1. Maxwell Winchester, Peter Ling, Lara Stocchi, May O.Lwin, Wonsun Shin, Hyunjin Kang - Integrated Marketing Communication, Häftad. Tillgänglighet: Lägg i varukorg

    Integrated Marketing Communication

    A balanced approach

    Av Maxwell Winchester, Peter Ling m. fl.

    Häftad, 2019

    1409 kr

    Lägg i varukorg

    Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion …