Peter Ling - Böcker

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.

A lively, concise and cutting-edge biography of one of the towering figures of 20th-century history. Of all the US presidents of the post-Second World War period, John F. Kennedy is the most clearly idolized. There is a well-documented gulf between the public’s largely positive appraisal of this glamorous historical figure and professional historians’ skeptical and mixed evaluation of a president who had only a foreshortened single term in which to make his mark. What made JFK the man he was? How does he fit into the politics of his time? What were his policy goals, how did they shift, and how far did he manage to advance them? What was the Kennedy style of governance? Why was he killed and how can we explain the unprecedented outpouring of grief that his death elicited? How has his memory evolved since 1963?Acclaimed biographer Peter J. Ling explores all these important questions, sifting and synthesizing the prodigious mass of Kennedy scholarship to provide readers with a fresh and strongly contextualized portrait of the man and his presidency.John F. Kennedy will be essential reading for students of modern American history and anyone else seeking to understand the political and private life of America’s best known president.

A lively, concise and cutting-edge biography of one of the towering figures of 20th-century history. Of all the US presidents of the post-Second World War period, John F. Kennedy is the most clearly idolized. There is a well-documented gulf between the public’s largely positive appraisal of this glamorous historical figure and professional historians’ skeptical and mixed evaluation of a president who had only a foreshortened single term in which to make his mark. What made JFK the man he was? How does he fit into the politics of his time? What were his policy goals, how did they shift, and how far did he manage to advance them? What was the Kennedy style of governance? Why was he killed and how can we explain the unprecedented outpouring of grief that his death elicited? How has his memory evolved since 1963?Acclaimed biographer Peter J. Ling explores all these important questions, sifting and synthesizing the prodigious mass of Kennedy scholarship to provide readers with a fresh and strongly contextualized portrait of the man and his presidency.John F. Kennedy will be essential reading for students of modern American history and anyone else seeking to understand the political and private life of America’s best known president.

Peter Ling’s acclaimed biography of Martin Luther King Jr provides a thorough re-examination of both the man and the Civil Rights Movement, showing how King grew into his leadership role and kept his faith as the challenges facing the movement strengthened after 1965. Ling combines a detailed narrative of Martin Luther King’s life with the key historiographical debates surrounding him and places both within the historical context of the Civil Rights Movement. This fully revised and updated second edition includes an extended look at Black Power and a detailed analysis of the memorialization of King since his death, including President Obama’s 50th anniversary address, and how conservative spokesmen have tried to appropriate King as an advocate of colour-blindness. Drawing on the wide-ranging and changing scholarship on the Civil Rights Movement, this volume condenses research previously scattered across a larger literature. Peter Ling's crisp and fluent style captures the drama, irony and pathos of King's life and provides an excellent introduction for students and others interested in King, the Civil Rights movement, and America in the 1960s.

Peter Ling’s acclaimed biography of Martin Luther King Jr provides a thorough re-examination of both the man and the Civil Rights Movement, showing how King grew into his leadership role and kept his faith as the challenges facing the movement strengthened after 1965. Ling combines a detailed narrative of Martin Luther King’s life with the key historiographical debates surrounding him and places both within the historical context of the Civil Rights Movement. This fully revised and updated second edition includes an extended look at Black Power and a detailed analysis of the memorialization of King since his death, including President Obama’s 50th anniversary address, and how conservative spokesmen have tried to appropriate King as an advocate of colour-blindness. Drawing on the wide-ranging and changing scholarship on the Civil Rights Movement, this volume condenses research previously scattered across a larger literature. Peter Ling's crisp and fluent style captures the drama, irony and pathos of King's life and provides an excellent introduction for students and others interested in King, the Civil Rights movement, and America in the 1960s.