Integrated Marketing Communication

Dr. Max Winchester - Head of Scholarship and Professional Learning, First Year College, Victoria UniversityPeter Ling - Visiting Fellow, Wee Kim Wee School of Communication and Information, Nanyang Technological University, SingaporeDr. Lara Stocchi - Senior Lecturer in Marketing, College of Business, Government, and Law , Flinders UniversityMay O. Lwin - Professor, Wee Kim Wee School of Communication and Information, and Associate Dean (Special Projects), College of Humanities, Arts & Social Sciences, Nanyang Technological University, SingaporeDr. Wonsun Shin - Senior Lecturer, School of Culture and Communication, and Co-Director, Master of Marketing Communications, University of MelbourneHyunjin Kang - Assistant Professor, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore

• Introduction to IMC and Communication Models and Processes Marketing Communication and Consumer Behaviour Marketing Communication Strategy and Planning Positioning Objectives Advertising Public Relations Direct Marketing Sales Promotions Electronic and Social Media (ESM) Media Decisions Responsible Marketing Communication