Wonsun Shin – författare

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.

When the COVID-19 pandemic swept the world, Australian children's screen use surged - and with it came urgent questions about what this meant for reading, learning and family life. Drawing on national surveys and interviews with families and librarians, Between Reading and Screens uncovers how deeply digital devices have reshaped contemporary childhood. Children are now more likely to own a tablet than a shelf of print books. Yet the story is far more complex than the familiar 'screens versus books' debate. Lockdowns, remote learning and other pandemic restrictions not only intensified children's media use - they also transformed many parents' attitudes. For some, closer involvement in children's digital lives fostered understanding rather than fear. For others, particularly those with limited support or resources, the challenges were profound. This richly researched study situates children's engagement with books and screens where it matters most: within the everyday rhythms of family life. Through survey data and diverse family portraits, it reveals how reading and digital media now intertwine, how parental habits shape household media cultures, and what all this means for the future of children's literacy and imagination. Between Reading and Screens offers a fresh and essential perspective on how families are navigating a rapidly evolving mediascape - and what's at stake for the next generation of readers.

Screen-obsessed: Parenting in the Digital Age is the first book solely focusing on parental supervision of children's media use. This book distills important information regarding how parents can effectively guide their offspring living in the multimedia environment. This book discusses an extensive range of theories, issues, and subjects of parental mediation. Readers will discover how parental mediation works, new and traditional theoretical facets, and how this knowledge can be applied in various settings pertinent to the family.

Join the Screen Smart gang as they recall their extraordinary childhood adventures in the virtual world.Learn about the potential traps and dangers posed by the web and how to stay alert to the dangers that come from traversing an online world. Plus, fun activities contribute to the learning experience!Screen Smart is written by Alan Bay, as well as professors Wonsun Shin (University of Melbourne, Australia) and May O Lwin (Nanyang Technological University, Singapore). Both of the latter authors hold extensive research experience in youth, digital media, parental mediation, and marketing communications. Their academic book, Screen-obsessed: Parenting in the Digital Age, is the first book solely focusing on parental supervision of children's media use. Screen Smart is the child's accompaniment. It aims to educate children and teenagers on Internet safety and the pitfalls of being online.Each chapter focuses on a different theme (screen time management, screen addiction, cyber impersonation and bullying, advertisement awareness) and includes activities to engage and educate readers.The book also includes a Parent's Corner with further information and tips on how parents can effectively guide their offspring living in the multimedia environment. Germaine Tan (Senior Clinical Psychologist, Institute of Mental Health, Singapore) contributes an article.