Wonsun Shin - Böcker

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.

Screen-obsessed: Parenting in the Digital Age is the first book solely focusing on parental supervision of children's media use. This book distills important information regarding how parents can effectively guide their offspring living in the multimedia environment. This book discusses an extensive range of theories, issues, and subjects of parental mediation. Readers will discover how parental mediation works, new and traditional theoretical facets, and how this knowledge can be applied in various settings pertinent to the family.

Join the Screen Smart gang as they recall their extraordinary childhood adventures in the virtual world.Learn about the potential traps and dangers posed by the web and how to stay alert to the dangers that come from traversing an online world. Plus, fun activities contribute to the learning experience!Screen Smart is written by Alan Bay, as well as professors Wonsun Shin (University of Melbourne, Australia) and May O Lwin (Nanyang Technological University, Singapore). Both of the latter authors hold extensive research experience in youth, digital media, parental mediation, and marketing communications. Their academic book, Screen-obsessed: Parenting in the Digital Age, is the first book solely focusing on parental supervision of children's media use. Screen Smart is the child's accompaniment. It aims to educate children and teenagers on Internet safety and the pitfalls of being online.Each chapter focuses on a different theme (screen time management, screen addiction, cyber impersonation and bullying, advertisement awareness) and includes activities to engage and educate readers.The book also includes a Parent's Corner with further information and tips on how parents can effectively guide their offspring living in the multimedia environment. Germaine Tan (Senior Clinical Psychologist, Institute of Mental Health, Singapore) contributes an article.