Melissa Murphy – författare

Design solutions across the Salesforce Customer 360 ecosystem with this definitive guide for Salesforce B2C solution architects, covering B2C Commerce, Service Cloud, Data Cloud, and Marketing CloudKey FeaturesCreate a frictionless customer experience and a unified view of all touchpointsAvoid expensive rework by getting your architecture right the first timeUse real-world scenarios and best practices to prepare for the B2C Solution Architect certification examPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionIn today’s competitive landscape, the ability to create a unified view of the customer and turn data into actionable insights is a game-changer for businesses. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. The book will guide you through the tools, techniques, and scenarios needed to confidently tackle the B2C Solution Architect exam. You’ll start by building a robust understanding of each component within the Customer 360 ecosystem, diving into their capabilities, data models, and governance structures. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. By the end of this journey, you’ll not only be prepared to ace the exam but also to excel as a Salesforce B2C Solution Architect, ready to shape the future of customer engagement. What you will learnExplore key Customer 360 products and their integration optionsChoose the best integration architecture to unify data and experiencesPlan for requirements, design choices, and implementation sequencesArchitect a single view of the customer to support service, marketing, and commerceIntegrate Customer 360 solutions into a single-source-of-truth solutionOrchestrate data and user flows to support functionality from multiple componentsUnderstand the capabilities and design considerations for Data CloudPrepare for the B2C Solution Architect examWho this book is forThis book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It's primarily written for Salesforce technical architects, application/functional architects, integration architects, enterprise architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you should understand the fundamentals of data integration, APIs, and connected systems in general, along with knowledge of the basics of business-to-consumer (B2C) customer experiences.

Presents new interpretations of Native American experiences under Spanish colonialism and challenges the reader to reexamine long-standing assumptions about the Spanish conquests of the Americas.