Michael Franz – författare

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising.

New to the Second Edition

• Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024.

• Addresses the interference of foreign actors in elections and their connection to political advertising.

• Expands the discussion of digital political advertising and incorporates this topic into every chapter.

• Adds a new chapter specifically addressing digital ad content and spending.

• Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising.

• Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising.

New to the Second Edition

• Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024.

• Addresses the interference of foreign actors in elections and their connection to political advertising.

• Expands the discussion of digital political advertising and incorporates this topic into every chapter.

• Adds a new chapter specifically addressing digital ad content and spending.

• Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising.

• Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Das vorliegende Buch unternimmt weder eine transhistorische Rekonstruktion semiotischer Theoreme noch den Versuch ihrer Aktualisierung. Vielmehr will es den paradigmatischen Status von Lessings "Laokoon" für eine Diskursgeschichte des Zeichens im 18. Jahrhundert herausarbeiten. Obgleich Lessing selbst es dezidiert ablehnt, von nicht-künstlerischen Zeichenpraktiken zu handeln, sind seine Reflexionen nicht auf das Gebiet der Künste zu beschränken. Intuition, Illusion, Evidenz oder das "bequeme Verhältnis" von Bezeichnendem und Bezeichnetem sind vielmehr Effekte, die auch von Wissenschaften und sozialen Praktiken angestrebt werden. Da es im "Laokoon" nicht nur um die semiotischen Qualitäten und Ökonomien von Bild und Text, um das Nebeneinander und Nacheinander der Zeichen geht, sondern auch um die Geschwindigkeit, Steuerung und Optimierung von Zeichenprozessen, hat Lessings Text Indiziencharakter für fundamentale Problemstellungen, die etwa auch in den Bereichen von Regierungskünsten und Logik nach Lösungen verlangen. Gerade eine Lektüre des "Laokoon", die "in dem, was gesagt worden ist, keinen Rest und keinen Überschuß, sondern nur das Faktum seines historischen Erscheinens voraussetzt", erlaubt Analysen, die ein Laokoon-Paradigma in seinen historischen Schichten freilegen: seine Möglichkeitsbedingungen, seine konkrete Entfaltung und seine Transformation im Feld der "Anthropologie".

This book constitutes the refereed proceedings of the 9th International Conference on Trust and Trustworthy Computing, TRUST 2016, held in Vienna, Austria, in August 2016.

The 8 full papers presented in this volume were carefully reviewed and selected from 25 submissions. Topics discussed in this year''s research contributions included topics such as anonymous and layered attestation, revocation, captchas, runtime integrity, trust networks, key migration, and PUFs. Topics discussed in this year''s research contributions included topics such as anonymous and layered attestation, revocation, captchas, runtime integrity, trust networks, key migration, and PUFs.

Hölderlins sog. „Pindarfragmente“ sind für die philologische und die philosophische Forschung seit jeher ein Gegenstand größten Interesses, wobei die Hermetik der Texte einiger interpretatorischer Anstrengungen bedarf. In diesem Buch wird die These ausgearbeitet, dass die neun Texte Hölderlins einen komplexen Gesamttext ausmachen und nicht etwa eine sich Zufälligkeiten verdankende Auswahl von Aperçus über einige rätselhafte Pindar-Texte darstellen. In mehreren Durchgängen durch die neun Texte zeigt sich deren inhaltlicher Zusammenhang, der durch das Diskursfeld der Politik bestimmt wird. Genauer gesagt, durch das – unter Umständen antagonistische – Aufeinandertreffen von politischen und rechtlichen Ansprüchen. Auf dem Hintergrund der in der Forschung bislang eher vernachlässigten politischen Entwicklung in Südwestdeutschland, die zu den napoleonischen Staaten führte, bekommen die politischen Erwägungen Hölderlins konkrete Farben, die sie aus dem ästhetischen Reich der Klassischen Philologie heraus – in’s Offene – führen.