Michael J. Silverstein – författare
Visar alla böcker från författaren Michael J. Silverstein. Handla med fri frakt och snabb leverans.
10 produkter
Trading Up
Why Consumers Want New Luxury Goods--and How Companies Create Them
Av John Butman, Neil Fiske m. fl.
E-bok, 2008
32 kr
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Trading up isn''t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria''s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens …
Women Want More
Av John Butman, Kate Sayre m. fl.
Ljudbok, 2009
233 kr
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Haven''t women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty …
Women Want More
How to Capture Your Share of the World''s Largest, Fastest-Growing Market
Av John Butman, Kate Sayre m. fl.
E-bok, 2009
159 kr
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In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More …
Treasure Hunt
Inside the Mind of the New Consumer
Av John Butman, Michael J. Silverstein
E-bok, 2006
92 kr
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The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What''s going on in the mind of the new consumer? Today''s consumers can seem impossible to understand, and even harder to please. For instance, the …
Rocket: Eight Lessons to Secure Infinite Growth
Av Rohan Sajdeh, Rune Jacobsen m. fl.
E-bok, 2015
361 kr
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Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew …
$10 Trillion Prize
Captivating the Newly Affluent in China and India
Av David Michael, Carol Liao m. fl.
E-bok, 2012
409 kr
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Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: • There will be nearly one billion middle-class consumers in China …
Trading Up
Why Consumers Want New Luxury Goods - and How Companies Create Them
Av Michael J. Silverstein, Neil Fiske
Häftad, 2008
307 kr
Lägg i varukorg
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens …
Attention-Deficit/Hyperactivity Disorder in Adults
Av Michael J. Silverstein, Ronald T. Brown m. fl.
E-bok, 2024
328 kr
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The new edition of this popular text incorporates the latest research on assessment and treatment practices for adults with attention-deficit/hyperactivity disorder (ADHD). The presentation of symptoms may differ considerably in adulthood and without appropriate symptom management, ADHD can …
Attention-Deficit/Hyperactivity Disorder in Adults
Av Michael J. Silverstein, Ronald T. Brown m. fl.
E-bok, 2024
328 kr
Lägg i varukorg
The new edition of this popular text incorporates the latest research on assessment and treatment practices for adults with attention-deficit/hyperactivity disorder (ADHD). The presentation of symptoms may differ considerably in adulthood and without appropriate symptom management, ADHD can …
$10 Trillion Prize
Captivating the Newly Affluent in China and India
Av Michael J. Silverstein, Abheek Singhi m. fl.
Inbunden, 2012
286 kr
Tillfälligt slut
Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: * There will be nearly one billion middle-class consumers in China …
