Neil Fiske – författare
Visar alla böcker från författaren Neil Fiske. Handla med fri frakt och snabb leverans.
2 produkter
Trading Up
Why Consumers Want New Luxury Goods--and How Companies Create Them
Av John Butman, Neil Fiske m. fl.
E-bok, 2008
32 kr
Lägg i varukorg
Trading up isn''t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria''s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens …
Trading Up
Why Consumers Want New Luxury Goods - and How Companies Create Them
Av Michael J. Silverstein, Neil Fiske
Häftad, 2008
307 kr
Lägg i varukorg
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens …
