Michael Johnson – författare

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

'Elite athletes aren't born. They're made.'Michael JohnsonFrom a living icon of the Olympic Games – as both an athlete and now as a BBC broadcaster – Gold Rush is a compelling analysis of the fascinating combination of psychological and personal qualities, as well as internal and external factors, that go to create an Olympic champion.This exciting new book is based on Michael Johnson's own experiences as an iconic four-time Olympic champion, and on the knowledge he has gleaned as a top-class coach and motivational speaker. It also features, uniquely, more than a dozen exclusive and insightful interviews with Olympic legends from across several different sports who between them have claimed more than 50 gold medals over the past 30 years.In essence, Johnson has assembled his very own Olympic Hall of Fame in assessing the DNA of true champions.Gold Rush is themed around chapters in which Johnson will discuss each of the key qualities/factors. He expertly feeds in fascinating first-person testimonies from the Olympic legends. In the process he builds up a definitive knowledge bank of expertise and experience from athletes who have been on this fascinating journey, encountered the highs and the lows, but ultimately reached the summit – an Olympic gold medal.Johnson's interviewees include:Usain BoltCarl LewisSally GunnellSeb CoeDaley ThompsonCathy FreemanIan ThorpeMichael PhelpsRebecca AdlingtonChris HoySteve RedgraveMatthew PinsentLennox LewisMichael Jordan

'Elite athletes aren't born. They're made.'Michael JohnsonFrom a living icon of the Olympic Games – as both an athlete and now as a BBC broadcaster – Gold Rush is a compelling analysis of the fascinating combination of psychological and personal qualities, as well as internal and external factors, that go to create an Olympic champion.This exciting new book is based on Michael Johnson's own experiences as an iconic four-time Olympic champion, and on the knowledge he has gleaned as a top-class coach and motivational speaker. It also features, uniquely, more than a dozen exclusive and insightful interviews with Olympic legends from across several different sports who between them have claimed more than 50 gold medals over the past 30 years.In essence, Johnson has assembled his very own Olympic Hall of Fame in assessing the DNA of true champions.Gold Rush is themed around chapters in which Johnson will discuss each of the key qualities/factors. He expertly feeds in fascinating first-person testimonies from the Olympic legends. In the process he builds up a definitive knowledge bank of expertise and experience from athletes who have been on this fascinating journey, encountered the highs and the lows, but ultimately reached the summit - an Olympic gold medal.Johnson's interviewees include: Usain Bolt, Carl Lewis, Sally Gunnell, Seb Coe, Daley Thompson, Cathy Freeman, Ian Thorpe, Michael Phelps, Rebecca Adlington, Chris Hoy, Steve Redgrave, Matthew Pinsent, Lennox Lewis and Michael Jordan.

Water Supply has been the most comprehensive guide to the design, construction and operation of water supply systems for more than 40 years. The combined experience of its authors make it an unparalleled resource for professionals and students alike.This new sixth edition has been fully updated to reflect the latest WHO, European, UK and US standards, including the European Water Framework Directive. The structure of the book has been changed to give increased emphasis to environmental aspects of water supply, in particular the critical issue of waste reduction and conservation of supplies.Written for both the professionals and students, this book is essential reading for anyone working in water engineering.- Comprehensive coverage of all aspects of public water supply and treatment- Details of US, European and WHO standards and practice- Based on decades of practical professional experience

This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based upon customs and habits peculiar to the French, yet they apply equally to all foreign cultures. Management methods, attitudes to the outside world, and the historic roots of the French mentality are viewed and explained anecdotally, based on the author's experience of living and working in France, and are accompanied by humorous illustrations.

Impressionism took its name from the title of a painting that Claude Monet (1840-1926) exhibited in 1874. More than any other artist, Monet was the creator of the Impressionist vision, which has so forcefully shaped the way in which he habitually see nature today. For sixty years he continuously explored ways of translating his experiences into paint, in pictures that take us from the bustling life of Paris in the 1860s to the seclusion of his own water-garden, which he painted in his last years.John House’s introduction to Monet’s life and work presents a sequence of dazzling illustrations that chart the artist’s progress as he became increasingly preoccupied with colour and atmospheric effect, and the direct studies of nature gave way to paintings of greater richness and harmony, in which the play of varied colours replaced the conventional drawing and modelling of forms.

A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

Water Supply has been the most comprehensive guide to the design, construction and operation of water supply systems for more than 40 years. The combined experience of its authors make it an unparalleled resource for professionals and students alike.

This new sixth edition has been fully updated to reflect the latest WHO, European, UK and US standards, including the European Water Framework Directive. The structure of the book has been changed to give increased emphasis to environmental aspects of water supply, in particular the critical issue of waste reduction and conservation of supplies.

Written for both the professionals and students, this book is essential reading for anyone working in water engineering.

Comprehensive coverage of all aspects of public water supply and treatment Details of US, European and WHO standards and practice Based on decades of practical professional experience

This important volume looks back to 1890 and -- 100 years later -- asks some of the same questions William James was asking in his Principles of Psychology. In so doing, it reviews our progress toward their solutions. Among the contemporary concerns of 1990 that the editors consider are: the nature of the self and the will, conscious experience, associationism, the basic acts of cognition, and the nature of perception. Their findings: Although the developments in each of these areas during the last 100 years have been monumental, James' views as presented in the Principles still remain viable and provocative. To provide a context for understanding James, some chapters are devoted primarily to recent scholarship about James himself -- focusing on the time the Principles was written, relevant intellectual influences, and considerations of his understanding of this "new" science of psychology. The balance of this volume is devoted to specific topics of particular interest to James. One critical theme woven into almost every chapter is the tension between the role of experience (or phenomenological data) within a scientific psychology, and the viability of a materialistic (or biologically reductive) account of mental life. Written for professionals, practitioners, and students of psychology -- in all disciplines.

W. G. Footitt was an architectural draughtsman in the office of Charles Hodgson Fowler, architect to Durham, Lincoln and Rochester Cathedrals. Recently discovered in a private collection, his personal diary illuminates the professional practice and daily life of an individual immersed in the design and restoration of ecclesiastical architecture during the last years of the Gothic Revival. Significantly, it highlights the important contribution made by draughtsmen, whose names rarely appear in published histories of architecture. Their meticulous work, translating design concepts into detailed plans and drawings, is essential to the realisation of architectural visions.A talented artist with a passion for antiquities, Footitt also produced many drawings to illustrate the publications of leading archaeologists in County Durham and Northumberland, thus playing a crucial role in bringing their discoveries to a wider audience.Spanning nearly two decades, this unique primary source is a fascinating record of social history during a transitional era. Footitt was a keen observer of the world around him, travelling widely across Britain and recording holidays in Ireland and Switzerland. His first-hand impressions of social, cultural and technological change make the diary a vivid chronicle of modernity.

From the monk who sets himself on fire in a crowded intersection of Saigon (“the familiar corded tendons of his hands, become / a bracken of ashes, a carbon twine of burnt”), to the salmon run in British Columbia (“The salmon word / for home is glacierdust and once-tall trees unlimbed, / a taste, no matter where, they know”), Johnson writes of topics varied and eclectic, unified by a focus on moments both declining and revenant.Startling and haunting, the poems delve into the ways in which these moments are transformative, beautiful and unexpected. Being eaten by a lion is a gift rather than a loss, an opportunity for grace: “Instead, focus on your life, / its crimson liquor he grows drunk on. / Notice the way the red highlights his face, / how the snub nose is softened, the lips made / fuller; notice his deft musculature, his rapture.”Lyrical and rich with visceral imagery, How to Be Eaten by a Lion lingers, exploring the world with an eye for detail and an ear for music.

The Montana Department of Corrections recognized research-based studies showing a large population of incarcerated people have underlining trauma related to addiction and criminal behavior. In the effort to address the overcrowding penal system and reduce recidivism, the department transitioned the Riverside Youth Correctional facility in Boulder Montana to house an adult female population. The newly named, Riverside Recovery and Reentry Program was a pilot program focused on implementing a trauma-informed and trauma-responsive treatment agenda inside the walls of the prison. All the officers from the youth program would remain at the facility and transition to the new trauma program. The department hired one new member to the Riverside team. Rhonda Champagne, a licensed clinical social worker (LCSW). Ms. Champagne accepted the position as the trauma therapist. She would assist the development of a trauma treatment agenda and help lead the team in the development of a trauma-informed and trauma-responsive treatment facility. A simple task with her credentials and extensive experience. There was only one thing standing in the way. The policies and procedures developed to uphold a safe and secure environment were often counterproductive to supporting a treatment environment. It did not take long before the therapist was able to put a face to these policies and procedures. Lieutenant Michael Johnson became that 'face' as the housing unit manager. Coming from totally different perspectives the lieutenant and the therapist battled to work together to implement a trauma informed treatment program inside the walls of a correctional facility. As they argued through their conflicting perspectives, they soon learned they had something in common, which would prove to be the joining factor. Despite their differences they both wanted the women in their treatment program to overcome trauma, addiction and criminal behaviors while maintaining a safe and secure environment throughout the process. The reader will follow the therapist and lieutenant, as if a fly on the wall, during the many debates between the elements of treatment and security. This eavesdropping on dialog provides the reader to come to their own conclusion as to the best way to implement a trauma treatment program inside a correctional setting. This style of writing is exceptionally useful to the undergraduate's ability to apply deep introspection in their upcoming career in any field dealing with human behavior but particularly in criminology and social work.

This study examines France''s determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based upon customs and habits peculiar to the French, yet they apply equally to all foreign cultures. Management methods, attitudes to the outside world, and the historic roots of the French mentality are viewed and explained anecdotally, based on the author''s experience of living and working in France, and are accompanied by humorous illustrations.

This important volume looks back to 1890 and -- 100 years later -- asks some of the same questions William James was asking in his Principles of Psychology. In so doing, it reviews our progress toward their solutions. Among the contemporary concerns of 1990 that the editors consider are: the nature of the self and the will, conscious experience, associationism, the basic acts of cognition, and the nature of perception. Their findings: Although the developments in each of these areas during the last 100 years have been monumental, James' views as presented in the Principles still remain viable and provocative. To provide a context for understanding James, some chapters are devoted primarily to recent scholarship about James himself -- focusing on the time the Principles was written, relevant intellectual influences, and considerations of his understanding of this "new" science of psychology. The balance of this volume is devoted to specific topics of particular interest to James. One critical theme woven into almost every chapter is the tension between the role of experience (or phenomenological data) within a scientific psychology, and the viability of a materialistic (or biologically reductive) account of mental life. Written for professionals, practitioners, and students of psychology -- in all disciplines.

For courses in human biology This package includes MasteringBiology(TM). Explore Human Biology in Relation to Current Issues, in the Text and Online. Through his teaching, his textbook, and his online blog, award-winning teacher Michael D. Johnson sparks interest in human biology by connecting basic biology to real-world issues that are relevant to students' lives. Using a storytelling approach and extensive online support, Human Biology: Concepts and Current Issues Eighth Edition not only demystifies how the human body works but also drives students to become a better, more discerning consumer of health and science information. Each chapter opens with Johnson's popular "Current Issues" essays, and within each chapter, "BlogInFocus" references direct readers to his frequently-updated blog for breaking human biology-related news. This package includes MasteringBiology, an online homework, tutorial, and assessment product proven to improve results by helping students quickly master concepts. Students benefit from opportunities to practice basic science literacy skills, using interactive resources that create engaging learning experiences.Effective activities in MasteringBiology help students further visualize and understand complex biological processes. MasteringBiology should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

For courses in human biology.

Guide today's students in becoming smart consumers of scienceHuman Biology: Concepts and Current Issues sparks student interest in human biology by connecting basic biology to real-world issues that are relevant to their lives. Award-winning instructor and author Michael D. Johnson is joined by Suzanne Long who brings her active teaching experience and expertise in pedagogy to the 9th Edition. The storytelling approach with digitally integrated content demystifies how the human body works and drives students to become smarter consumers of health and science information. New content, updated pedagogy, and expanded interactive media guide students in evaluating claims they see in the media or products they use everyday.

This study examines France''s determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based upon customs and habits peculiar to the French, yet they apply equally to all foreign cultures. Management methods, attitudes to the outside world, and the historic roots of the French mentality are viewed and explained anecdotally, based on the author''s experience of living and working in France, and are accompanied by humorous illustrations.