Michael Johnson – författare

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

'Elite athletes aren't born. They're made.'Michael JohnsonFrom a living icon of the Olympic Games – as both an athlete and now as a BBC broadcaster – Gold Rush is a compelling analysis of the fascinating combination of psychological and personal qualities, as well as internal and external factors, that go to create an Olympic champion.This exciting new book is based on Michael Johnson's own experiences as an iconic four-time Olympic champion, and on the knowledge he has gleaned as a top-class coach and motivational speaker. It also features, uniquely, more than a dozen exclusive and insightful interviews with Olympic legends from across several different sports who between them have claimed more than 50 gold medals over the past 30 years.In essence, Johnson has assembled his very own Olympic Hall of Fame in assessing the DNA of true champions.Gold Rush is themed around chapters in which Johnson will discuss each of the key qualities/factors. He expertly feeds in fascinating first-person testimonies from the Olympic legends. In the process he builds up a definitive knowledge bank of expertise and experience from athletes who have been on this fascinating journey, encountered the highs and the lows, but ultimately reached the summit – an Olympic gold medal.Johnson's interviewees include:Usain BoltCarl LewisSally GunnellSeb CoeDaley ThompsonCathy FreemanIan ThorpeMichael PhelpsRebecca AdlingtonChris HoySteve RedgraveMatthew PinsentLennox LewisMichael Jordan

This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based upon customs and habits peculiar to the French, yet they apply equally to all foreign cultures. Management methods, attitudes to the outside world, and the historic roots of the French mentality are viewed and explained anecdotally, based on the author's experience of living and working in France, and are accompanied by humorous illustrations.

This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based upon customs and habits peculiar to the French, yet they apply equally to all foreign cultures. Management methods, attitudes to the outside world, and the historic roots of the French mentality are viewed and explained anecdotally, based on the author's experience of living and working in France, and are accompanied by humorous illustrations.

Impressionism took its name from the title of a painting that Claude Monet (1840-1926) exhibited in 1874. More than any other artist, Monet was the creator of the Impressionist vision, which has so forcefully shaped the way in which he habitually see nature today. For sixty years he continuously explored ways of translating his experiences into paint, in pictures that take us from the bustling life of Paris in the 1860s to the seclusion of his own water-garden, which he painted in his last years.John House’s introduction to Monet’s life and work presents a sequence of dazzling illustrations that chart the artist’s progress as he became increasingly preoccupied with colour and atmospheric effect, and the direct studies of nature gave way to paintings of greater richness and harmony, in which the play of varied colours replaced the conventional drawing and modelling of forms.

A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

Water Supply has been the most comprehensive guide to the design, construction and operation of water supply systems for more than 40 years. The combined experience of its authors make it an unparalleled resource for professionals and students alike.

This new sixth edition has been fully updated to reflect the latest WHO, European, UK and US standards, including the European Water Framework Directive. The structure of the book has been changed to give increased emphasis to environmental aspects of water supply, in particular the critical issue of waste reduction and conservation of supplies.

Written for both the professionals and students, this book is essential reading for anyone working in water engineering.

Comprehensive coverage of all aspects of public water supply and treatment Details of US, European and WHO standards and practice Based on decades of practical professional experience

Sunderland is largely a product of the eighteenth and nineteenth centuries, when coalmining and shipbuilding fuelled rapid expansion and development. Once known as the ‘largest shipbuilding town in the world’, Sunderland’s proud and distinctive identity is embodied in its historic buildings and in its changing urban form. The Architecture of Sunderland, 1700-1914 examines the city’s architectural history during the highpoint of its growth and prosperity. Exploring the cityscape from the richest to the humblest buildings, it brings to life the economic, social and cultural forces that have shaped the city. The text is illustrated with fascinating archival images and photographs taken especially for this volume.

This important volume looks back to 1890 and -- 100 years later -- asks some of the same questions William James was asking in his Principles of Psychology. In so doing, it reviews our progress toward their solutions. Among the contemporary concerns of 1990 that the editors consider are: the nature of the self and the will, conscious experience, associationism, the basic acts of cognition, and the nature of perception. Their findings: Although the developments in each of these areas during the last 100 years have been monumental, James' views as presented in the Principles still remain viable and provocative. To provide a context for understanding James, some chapters are devoted primarily to recent scholarship about James himself -- focusing on the time the Principles was written, relevant intellectual influences, and considerations of his understanding of this "new" science of psychology. The balance of this volume is devoted to specific topics of particular interest to James. One critical theme woven into almost every chapter is the tension between the role of experience (or phenomenological data) within a scientific psychology, and the viability of a materialistic (or biologically reductive) account of mental life. Written for professionals, practitioners, and students of psychology -- in all disciplines.

W. G. Footitt was an architectural draughtsman in the office of Charles Hodgson Fowler, architect to Durham, Lincoln and Rochester Cathedrals. Recently discovered in a private collection, his personal diary illuminates the professional practice and daily life of an individual immersed in the design and restoration of ecclesiastical architecture during the last years of the Gothic Revival. Significantly, it highlights the important contribution made by draughtsmen, whose names rarely appear in published histories of architecture. Their meticulous work, translating design concepts into detailed plans and drawings, is essential to the realisation of architectural visions.A talented artist with a passion for antiquities, Footitt also produced many drawings to illustrate the publications of leading archaeologists in County Durham and Northumberland, thus playing a crucial role in bringing their discoveries to a wider audience.Spanning nearly two decades, this unique primary source is a fascinating record of social history during a transitional era. Footitt was a keen observer of the world around him, travelling widely across Britain and recording holidays in Ireland and Switzerland. His first-hand impressions of social, cultural and technological change make the diary a vivid chronicle of modernity.

This important volume looks back to 1890 and -- 100 years later -- asks some of the same questions William James was asking in his Principles of Psychology. In so doing, it reviews our progress toward their solutions. Among the contemporary concerns of 1990 that the editors consider are: the nature of the self and the will, conscious experience, associationism, the basic acts of cognition, and the nature of perception. Their findings: Although the developments in each of these areas during the last 100 years have been monumental, James' views as presented in the Principles still remain viable and provocative. To provide a context for understanding James, some chapters are devoted primarily to recent scholarship about James himself -- focusing on the time the Principles was written, relevant intellectual influences, and considerations of his understanding of this "new" science of psychology. The balance of this volume is devoted to specific topics of particular interest to James. One critical theme woven into almost every chapter is the tension between the role of experience (or phenomenological data) within a scientific psychology, and the viability of a materialistic (or biologically reductive) account of mental life. Written for professionals, practitioners, and students of psychology -- in all disciplines.

For courses in human biology This package includes MasteringBiology(TM). Explore Human Biology in Relation to Current Issues, in the Text and Online. Through his teaching, his textbook, and his online blog, award-winning teacher Michael D. Johnson sparks interest in human biology by connecting basic biology to real-world issues that are relevant to students' lives. Using a storytelling approach and extensive online support, Human Biology: Concepts and Current Issues Eighth Edition not only demystifies how the human body works but also drives students to become a better, more discerning consumer of health and science information. Each chapter opens with Johnson's popular "Current Issues" essays, and within each chapter, "BlogInFocus" references direct readers to his frequently-updated blog for breaking human biology-related news. This package includes MasteringBiology, an online homework, tutorial, and assessment product proven to improve results by helping students quickly master concepts. Students benefit from opportunities to practice basic science literacy skills, using interactive resources that create engaging learning experiences.Effective activities in MasteringBiology help students further visualize and understand complex biological processes. MasteringBiology should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

For courses in human biology.

Guide today's students in becoming smart consumers of scienceHuman Biology: Concepts and Current Issues sparks student interest in human biology by connecting basic biology to real-world issues that are relevant to their lives. Award-winning instructor and author Michael D. Johnson is joined by Suzanne Long who brings her active teaching experience and expertise in pedagogy to the 9th Edition. The storytelling approach with digitally integrated content demystifies how the human body works and drives students to become smarter consumers of health and science information. New content, updated pedagogy, and expanded interactive media guide students in evaluating claims they see in the media or products they use everyday.

Britain’s towns and cities are dominated by great public buildings that serve their communities in diverse ways. Foremost among these buildings are the town halls erected for the purpose of civic administration. As seats of local government, town halls are the power bases that have ruled Britain’s great municipalities for centuries. Architecturally, these buildings are inherently symbolic, proclaiming the status, values and history of the towns and cities in which they stand.Great Public Buildings of the North East celebrates the architecture of town halls and civic centres in this distinctive region. The survey encompasses the baroque town halls of the eighteenth century, the eclectic civic palaces of the Victorian era and the more abstract civic centres of the post-war period, conceived as beacons of modernity and political transparency. Analysing these fascinating buildings within a single volume, this book asks how the settlements of North-East England expressed themselves through the medium of civic architecture.Michael Johnson is Assistant Professor of Design History at Northumbria University and Architecture Editor for the Routledge Encyclopaedia of Modernism.

The North East of England contains some of the most remarkable Brutalist buildings built in Britain from the 1950s to the early 1980s. This architectural style epitomises for many the postwar era when architecture and town planning was looking to modernise Britain’s towns and cities and bold and dramatic statements were to be made with these new structures. Often minimal, monumental and concrete, many of these buildings were for civic, institutional or purposes and aroused strong feelings locally and when the tide turned on this architectural movement, with new ideas on civic planning, some of these buildings became unwanted and were demolished in later years. Today, Brutalist buildings are still controversial but structures such as Kingsgate Bridge in Durham, the Byker Metro Bridge in Newcastle and Dunelm House in Durham, and many others, have their passionate supporters as examples of a remarkable era.In this book design historian Michael Johnson picks out the most noteworthy of the surviving Brutalist buildings in the North East of England, many of which have become a powerful part of the identity of the region. This book will be of interest to all those who would like to know more about the history of the postwar decades in the North-East of England, as well as those interested in the architecture of the region.

From its origins as one of the foremost centres of learning in Christendom to its industrial triumph as the ‘largest shipbuilding town in the world’, Sunderland has a rich and varied history. This extraordinary story is embodied in the buildings that have shaped the city. Sunderland in 50 Buildings explores the history of this vibrant community by analysing a selection of its greatest architectural treasures. From the Saxon church of St Peter to the modern Stadium of Light, this unique study celebrates Sunderland’s architectural heritage in a new and accessible way.Architectural historian Michael Johnson guides the reader on a tour of the city’s historic buildings and modern architectural marvels. The churches, theatres, pubs, and cinemas of Sunderland’s industrial heyday are examined alongside the innovative buildings of a twenty-first-century city. Informative entries are arranged chronologically and a specially designed map appears at the beginning of the volume to show where each building is located. The text is illustrated with colour photographs and archival images showcasing the best of Sunderland’s heritage.

Victorian Sunderland developed a unique form of housing to accommodate its hardworking population. Resembling a terraced bungalow, the distinctive ‘Sunderland cottage’ became the town’s dominant housing type during the nineteenth century. Early examples were built for Sunderland’s many shipyard workers and opened the door to home ownership for skilled artisans and their families. Well loved by local residents, these unique homes are now recognised as an important and distinctive approach to housing Britain’s urban population. Even today, Sunderland cottages represent the backbone of working-class communities across the city.This book examines the development of the Sunderland cottage, tracing the evolution of the form and its place within the town’s social and architectural history. The research draws upon an extensive collection of building plans, which reveal for the first time that these modest homes were in fact designed by leading Sunderland architects and share their provenance with the finest buildings in the city. The text is illustrated with photographs taken especially for this volume, along with building plans and archival images. The Sunderland Cottage: A History of Wearside’s ‘Little Palaces’ will serve as a valuable guide for Sunderland residents eager to know more about their own homes, and anyone with an interest in Britain’s nineteenth and early twentieth century housing.

In less than a century, Middlesbrough developed from a small farmstead into an industrial metropolis of 90,000 inhabitants. The genesis of this extraordinary transformation was the establishment of a new coal port on the south bank of the River Tees. Conceived and built by its industrial pioneers, Middlesbrough was a Victorian new town, planned on a strict grid system. Following the discovery of ironstone in the Cleveland Hills, this embryonic town developed into a world-leading centre of iron and steel production, earning itself the epithet ‘Ironopolis’.A product of capitalist enterprise, Middlesbrough has a surprisingly rich architectural heritage. From the commercial palaces of the ironmasters’ district to the superb Gothic town hall, Middlesbrough’s buildings express the civic pride and entrepreneurial spirit of its industrial titans. The town boasts an incredible variety of churches, some designed by the brilliantly original architect Temple Moore, as well as the only surviving commercial building by Arts and Crafts pioneer Philip Webb. Striding over the Tees, Middlesbrough’s Herculean bridges are monuments to the ingenuity and skill of its workers.This book is a celebration of Middlesbrough’s architectural legacy. Exploring a selection of its finest buildings, it argues that despite the damage wrought by economic change, wartime bombing and destructive planning decisions, Middlesbrough retains a spectacular Victorian townscape that expresses a history of exceptional innovation and artistry. The text is illustrated with archival images and colour photographs taken especially for this volume.Michael Johnson is Senior Lecturer in Design History at Northumbria University. He is the author of The Sunderland Cottage: a history of Wearside’s ‘Little Palaces’ and co-author of The Architecture of Sunderland, 1700-1914.