Michael R. Williams – författare
1 053 kr
Skickas inom 10-15 vardagar
1 982 kr
Skickas inom 10-15 vardagar
698 kr
Skickas inom 10-15 vardagar
2 259 kr
Skickas inom 10-15 vardagar
551 kr
Skickas inom 10-15 vardagar
1 387 kr
Skickas inom 10-15 vardagar
428 kr
Skickas inom 10-15 vardagar
1 309 kr
Skickas inom 10-15 vardagar
1 610 kr
Läs direkt efter köp
This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.
Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.
The new 11th edition includes:
Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies; Updated end-of-chapter cases with application questions, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager; Updated ethical dilemmas for students to practice ethical decision making; Revised ‘Sales Management in Action’ boxes; Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter.This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.
1 610 kr
Läs direkt efter köp
This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.
Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.
The new 11th edition includes:
Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies; Updated end-of-chapter cases with application questions, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager; Updated ethical dilemmas for students to practice ethical decision making; Revised ‘Sales Management in Action’ boxes; Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter.This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.
3 276 kr
Skickas inom 10-15 vardagar
1 358 kr
Skickas inom 10-15 vardagar
850 kr
Läs direkt efter köp
850 kr
Läs direkt efter köp
720 kr
Skickas inom 10-15 vardagar
502 kr
Läs direkt efter köp
502 kr
Läs direkt efter köp
812 kr
Läs direkt efter köp
812 kr
Läs direkt efter köp
727 kr
Läs direkt efter köp
727 kr
Läs direkt efter köp
History of Computing Technology
1 121 kr
Tillfälligt slut