Michael S. Malone – författare

Based on unprecedented access to the corporation's archives, The Intel Trinity is the first full history of Intel Corporation-the essential company of the digital age- told through the lives of the three most important figures in the company's history: Robert Noyce, Gordon Moore, and Andy Grove. Often hailed the "most important company in the world," Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny "engines" that power almost every intelligent electronic device on the planet. But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company's founding; Moore made Intel the world's technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness.Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions. The Intel Trinity is not just the story of Intel's legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy. With eight pages of black-and-white photos.

The history of the heart of the high-tech worldMike Malone is a journalist who has covered Silicon Valley for nearly twenty years. This book combines the best of his work from a variety of renowned publications to offer a true-to-life glimpse of the world's most important industrial community. These stories form a picture of a place at the center of cultural, economic, and technological advancement and the people who live there, from dot.com millionaires to everyday working people just trying to get by. Not confined to its present technological significance, the book looks at the rich history of the Valley and the future that awaits it. Meticulously researched and broad in scope, The Valley of Heart's Delight is the definitive biography of a place of massive cultural and political significance.Michael S. Malone (Palo Alta, CA) joined the San Jose Mercury News in 1980 as the nation's first daily high-tech reporter. His writings on Silicon Valley earned him two Pulitzer Prize nominations. He has also written for the New York Times, the Boston Globe, the Dallas Morning News, the Wall Street Journal, and the Los Angeles Times. He is currently the Editor at Large for ASAP.

This book is not what it seems. It appears to be about technology, but it is really about people. It looks like a history book, but it is really an adventure story. Even its title is an oxymoron. These ambiguities are intentional, the paradoxes planned. The micro­ processor is not only a supremely important invention, but also a Rosetta Stone of our culture. To see how a microprocessor is made is to understand our cur­ rent limits of technology; to understand how it works is to appreciate the present sophistication of engineering; and to know how it is used is to discern the underlying social forces that are transforming our world. Even the events surrounding the microprocessor industry-the new marketing techniques, the litigation, the business partnerships-regularly set precedents that are soon followed by other industries. Thus the microprocessor, more than any other product, decodes and defines modern life. That's why understanding the microprocessor from every perspective is vitally important for all of us. And that is why The Microprocessor: A Biography was not written for a select audience, but for every audience-and especially for the general reader. If, as I believe, the microprocessor will define our lives for at least the next generation, if it has the potential for both great good and great evil, then for our own sake we need to know about the microprocessor in order to maintain control over it.

The Craft of Professional Writing is the most complete book ever written about the real-life work of being a writer. Covering topics ranging from business writing (advertising, PR) to commercial work (news reporting, feature writing, blogging, non-fiction books) to creative writing (screenplays and novels), as well as advice on pitching, rejection and leading a writer’s life, the narrative is filled with anecdotes and illuminating stories, as well as tricks of the trade in each form of writing. For the student, The Craft of Professional Writing is the most wide-ranging and practical textbook on the subject. Designed to be an instructional text for producing professional-level work, it is also a survey of the various writing professions to enable budding writers to make career decisions. For the professional, this book is the ultimate reference work—offering practical tips and advice they can return to again and again to help them through various phases of their career.

The Craft of Professional Writing, 2nd edition, is the most complete manual ever written for every form of professional (and professional quality) writing. Its chapters range from toasts and captions to every form of journalism to novel writing, book authorship, and screenplays. The book offers techniques for the writing of each form, sample templates, and the advice on navigating a career in each writing field, including public relations and commercial writing, journalism in all media, and self-employment as a freelancer. It also offers sections on the tools of writing, including pacing, editing, pitching, invoicing, and managing the highs and lows of the different writing careers.

The only contemporary history of the birth of Silicon Valley―from the reporter who had a ringside seat to it allOver the past five decades, the tech industry has grown into one of the most important sectors of the global economy, and Silicon Valley--replete with sprawling office parks, sky-high rents, and countless self-made millionaires--is home to many of its key players. But the origins of Silicon Valley and the tech sector are much humbler. At a time when tech companies' influence continues to grow, The Big Score chronicles how they began.One of the first reporters on the tech industry beat at the San Jose Mercury-News, Michael S. Malone recounts the feverish efforts of young technologists and entrepreneurs to build something that would change the world--and score them a big payday. Starting with the birth of Hewlett-Packard in the 1930s, Malone illustrates how decades of technological innovation laid the foundation for the meteoric rise of the Valley in the 1970s. Drawing on exclusive, unvarnished interviews, Malone punctuates this history with incisive profiles of tech’s early luminaries--including Nobelist William Shockley and Apple's Steve Jobs--when they were struggling entrepreneurs working 18-hour days in their garages. And he plunges us into the darker side of the Valley, where espionage, drugs, hellish working conditions, and shocking betrayals shaped the paths for winners and losers in a booming industry.A decades-long story with individual sacrifice, ingenuity, and big money at its core, The Big Score recounts the history of today's most dynamic sector through its upstart beginnings.

Nur durch die intelligente Kombination moderner Managementmethoden mit neuester Informationstechnologie gelingt es, den Verkaufserfolg zu steigern und echte Kundennahe zu erreichen. Anhand zahlreicher Praxisbeispiele wird deutlich, wie sich eine informierte Vertriebsmannschaft fur zukunftige Herausforderungen wappnen kann.

Das Buch bietet einen faszinierenden Überblick über die Geschichte des Mikroprozessors. Michael S. Malone beschreibt nicht nur die Herstellung und Arbeitsweise des Mikroprozessors, auch in ihrer historischen Dimension, sondern läßt den Leser teilhaben an den spannenden Geschehnissen "hinter den Kulissen". Die Persönlichkeiten und Unternehmen, die die Entwicklung des Mikroprozessors entscheidend prägten - und somit nicht unerheblichen Einfluß auf Veränderungen in unserer Gesellschaft hatten - werden ausführlich gewürdigt. Ein Ausblick auf zukünftige Technologien und mögliche Entwicklungen "jenseits des Mikroprozessors" runden Malones geistreiche und unterhaltsam geschriebene Darstellung ab.