Michael S. Malone – författare

Based on unprecedented access to the corporation’s archives, The Intel Trinity is the first full history of Intel Corporation—the essential company of the digital age— told through the lives of the three most important figures in the company’s history: Robert Noyce, Gordon Moore, and Andy Grove.

Often hailed the “most important company in the world,” Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planet.

But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company’s founding; Moore made Intel the world’s technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions.

The Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.

With eight pages of black-and-white photos.

A groundbreaking book that sheds new light on the vital importance of teams as the fundamental unit of organization and competition in the global economy.

Teams—we depend on them for both our professional success and our personal happiness. But isn't it odd how little scrutiny we give them? The teams that make up our lives are created mostly by luck, happenstance, or circumstance—but rarely by design. In trivial matters—say, a bowling team, the leadership of a neighborhood group, or a holiday party committee—success by serendipity is already risky enough. But when it comes to actions by fast-moving start-ups, major corporations, nonprofit institutions, and governments, leaving things to chance can be downright dangerous.

Offering vivid reports of the latest scientific research, compelling case studies, and great storytelling, Team Genius shows managers and executives that the planning, design, and management of great teams no longer have to be a black art. It explores solutions to essential questions that could spell the difference between success and obsolescence. Do you know how to reorganize your subpar teams to turn them into top performers? Can you identify which of the top-performing teams in your company are reaching the end of their life span? Do you have the courage to shut them down? Do you know how to create a replacement team that will be just as effective—without losing time or damaging morale? And, most important, are your teams the right size for the job?

Throughout, Rich Karlgaard and Michael S. Malone share insights and real-life examples gleaned from their careers as journalists, analysts, investors, and globetrotting entrepreneurs, meeting successful teams and team leaders to reveal some "new truths":

Eye-opening, grounded, and essential, Team Genius is the next big idea to revolutionize business.

Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt?

It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities.

So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call “marketing 3.0” isn’t as simple as setting up a YouTube channel.

Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing—bottom-up instead of top-down, personal rather than public, subtle rather than full frontal.

The payoff is a return to the power of oldfashioned handselling—turbocharged by bleedingedge technology.

The Craft of Professional Writing is the most complete book ever written about the real-life work of being a writer. Covering topics ranging from business writing (advertising, PR) to commercial work (news reporting, feature writing, blogging, non-fiction books) to creative writing (screenplays and novels), as well as advice on pitching, rejection and leading a writer’s life, the narrative is filled with anecdotes and illuminating stories, as well as tricks of the trade in each form of writing. For the student, The Craft of Professional Writing is the most wide-ranging and practical textbook on the subject. Designed to be an instructional text for producing professional-level work, it is also a survey of the various writing professions to enable budding writers to make career decisions. For the professional, this book is the ultimate reference work—offering practical tips and advice they can return to again and again to help them through various phases of their career.

The Craft of Professional Writing is the most complete book ever written about the real-life work of being a writer. Covering topics ranging from business writing (advertising, PR) to commercial work (news reporting, feature writing, blogging, non-fiction books) to creative writing (screenplays and novels), as well as advice on pitching, rejection and leading a writer’s life, the narrative is filled with anecdotes and illuminating stories, as well as tricks of the trade in each form of writing. For the student, The Craft of Professional Writing is the most wide-ranging and practical textbook on the subject. Designed to be an instructional text for producing professional-level work, it is also a survey of the various writing professions to enable budding writers to make career decisions. For the professional, this book is the ultimate reference work—offering practical tips and advice they can return to again and again to help them through various phases of their career.

The Craft of Professional Writing, 2nd edition, is the most complete manual ever written for every form of professional (and professional quality) writing. Its chapters range from toasts and captions to every form of journalism to novel writing, book authorship, and screenplays. The book offers techniques for the writing of each form, sample templates, and the advice on navigating a career in each writing field, including public relations and commercial writing, journalism in all media, and self-employment as a freelancer. It also offers sections on the tools of writing, including pacing, editing, pitching, invoicing, and managing the highs and lows of the different writing careers.

The Craft of Professional Writing, 2nd edition, is the most complete manual ever written for every form of professional (and professional quality) writing. Its chapters range from toasts and captions to every form of journalism to novel writing, book authorship, and screenplays. The book offers techniques for the writing of each form, sample templates, and the advice on navigating a career in each writing field, including public relations and commercial writing, journalism in all media, and self-employment as a freelancer. It also offers sections on the tools of writing, including pacing, editing, pitching, invoicing, and managing the highs and lows of the different writing careers.