Mick P. Couper - Böcker

Praise for the First Edition: "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."—Journal of the American Statistical Association"Overall, the high quality of the text material is matched by the quality of writing . . ."—Public Opinion Quarterly". . . it should find an audience everywhere surveys are being conducted."—TechnometricsThis new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey.Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features: Updated explanations of sampling frame issues for mobile telephone and web surveysNew scientific insight on the relationship between nonresponse rates and nonresponse errors Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues The latest research findings on effective questionnaire development techniques The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design An expanded FAQ chapter that addresses the concerns that accompany newly established methods Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.

The latest computer assisted methods for survey research Computer assisted survey information collection (CASIC) methods arerapidly replacing traditional "paper and pencil" survey procedures.Researchers now apply computer technologies at every step of thesurvey process, from automating interviews and computerizing datacollection to data capture and preparation. CASIC techniques arereshaping today's survey research and methodology --and redefiningtomorrow's. Computer Assisted Survey Information Collection is the mostup-to-date and authoritative resource available on CASIC methodsand issues. Its comprehensive treatment provides the scope neededto evaluate past development and implementation of CASIC designs,to anticipate its future directions, and to identify new areas forresearch and development. Written in an array of evidentiary stylesby more than 60 leading CASIC practitioners from numerousdisciplines, this coherently organized volume:* Covers CASIC development and its integration into existingdesigns and organizations* Discusses instrument development and design* Examines survey design issues, including the incorporation ofexperiments* Discusses case management of automated survey systems* Evaluates training and supervision of computer assistedinterviewers* Reviews self-administered surveys, including optically scannablemail surveys* Considers emerging technologies, such as voice recognition,pen-CASIC, and the Web as a data collection tool. Supplemented with copious tables, figures, and references as wellas an extensive glossary, Computer Assisted Survey InformationCollection provides a solid foundation in CASIC for seasonedresearch-survey practitioners and graduate students across a broadspectrum of social science disciplines.

A comprehensive framework for both reduction of nonresponse andpostsurvey adjustment for nonresponse This book provides guidance and support for survey statisticianswho need to develop models for postsurvey adjustment fornonresponse, and for survey designers and practitioners attemptingto reduce unit nonresponse in household interview surveys. Itpresents the results of an eight-year research program that hasassembled an unprecedented data set on respondents andnonrespondents from several major household surveys in the UnitedStates. Within a comprehensive conceptual framework of influences onnonresponse, the authors investigate every aspect of surveycooperation, from the influences of household characteristics andsocial and environmental factors to the interaction betweeninterviewers and householders and the design of the surveyitself. Nonresponse in Household Interview Surveys:* Provides a theoretical framework for understanding and studyinghousehold survey nonresponse* Empirically explores the individual and combined influences ofseveral factors on nonresponse* Presents chapter introductions, summaries, and discussions onpractical implications to clarify concepts and theories* Supplies extensive references for further study and inquiry Nonresponse in Household Interview Surveys is an important resourcefor professionals and students in survey methodology/researchmethods as well as those who use survey methods or data inbusiness, government, and academia. It addresses issues critical todealing with nonresponse in surveys, reducing nonresponse duringsurvey data collection, and constructing statistical compensationsfor the effects of nonresponse on key survey estimates.

The definitive resource for survey questionnaire testing and evaluation Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field.The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections: Cognitive interviewsMode of administrationSupplements to conventional pretestsSpecial populationsExperimentsMulti-method applicationsStatistical modelingComprehensive and carefully edited, this groundbreaking text offers researchers a solid foundation in the latest developments in testing and evaluating survey questionnaires, as well as a thorough introduction to emerging techniques and technologies.

Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.