Frederick G. Conrad – författare

"This book is an excellent introduction to some brave new technologies . . . and their possible impacts on the way surveys might be conducted. Anyone interested in the future of survey methodology should read this book." -Norman M. Bradburn, PhD, National Opinion Research Center, University of Chicago

"Envisioning the Survey Interview of the Future gathers some of the brightest minds in alternative methods of gathering self-report data, with an eye toward the future self-report sample survey. Conrad and Schober, by assembling a group of talented survey researchers and creative inventors of new software-based tools to gather information from human subjects, have created a volume of importance to all interested in imagining future ways of interviewing." -Robert M. Groves, PhD, Survey Research Center, University of Michigan

This collaboration provides extensive insight into the impact of communication technology on survey research

As previously unimaginable communication technologies rapidly become commonplace, survey researchers are presented with both opportunities and obstacles when collecting and interpreting data based on human response. Envisioning the Survey Interview of the Future explores the increasing influence of emerging technologies on the data collection process and, in particular, self-report data collection in interviews, providing the key principles for using these new modes of communication.

With contributions written by leading researchers in the fields of survey methodology and communication technology, this compilation integrates the use of modern technological developments with established social science theory. The book familiarizes readers with these new modes of communication by discussing the challenges to accuracy, legitimacy, and confidentiality that researchers must anticipate while collecting data, and it also provides tools for adopting new technologies in order to obtain high-quality results with minimal error or bias.

Envisioning the Survey Interview of the Future addresses questions that researchers in survey methodology and communication technology must consider, such as:

How and when should new communication technology be adopted in the interview process?

What are the principles that extend beyond particular technologies?

Why do respondents answer questions from a computer differently than questions from a human interviewer?

How can systems adapt to respondents'' thinking and feeling?

What new ethical concerns about privacy and confidentiality are raised from using new communication technologies?

With its multidisciplinary approach, extensive discussion of existing and future technologies, and practical guidelines for adopting new technology, Envisioning the Survey Interview of the Future is an essential resource for survey methodologists, questionnaire designers, and communication technologists in any field that conducts survey research. It also serves as an excellent supplement for courses in research methods at the upper-undergraduate or graduate level.

In recent years there has been increasing interaction between basic and applied memory researchers, ranging from heated debates to highly productive collaborations. This collection of papers -- based on presentations at the Third Practical Aspects of Memory conference -- reviews the progress, as well as obstacles to progress, in the ongoing collaboration between basic and applied memory researchers. This volume represents the state of the art in memory research domains that straddle the basic-applied divide. The text is organized around three themes, including theoretical and metatheoretical issues concerning the interaction of basic and applied memory research, laboratory investigation of real world memory problems, and solutions of everyday problems using theoretical concepts derived from basic memory research. The first section illustrates why collaboration between basic and applied memory researchers should be beneficial and provides guidelines for avoiding some of the pitfalls. The second and third sections present some of the most significant, contemporary findings by researchers whose work is basic-yet-applicable or applied-yet-theoretically-based. Students and professional memory researchers will find the substantive results to be provocative and theoretically engaging, making the information presented in this volume invaluable. These examples of successful application will be of substantial, pragmatic value and researchers are certain to be grappling with these issues for years to come.

In recent years there has been increasing interaction between basic and applied memory researchers, ranging from heated debates to highly productive collaborations. This collection of papers -- based on presentations at the Third Practical Aspects of Memory conference -- reviews the progress, as well as obstacles to progress, in the ongoing collaboration between basic and applied memory researchers. This volume represents the state of the art in memory research domains that straddle the basic-applied divide. The text is organized around three themes, including theoretical and metatheoretical issues concerning the interaction of basic and applied memory research, laboratory investigation of real world memory problems, and solutions of everyday problems using theoretical concepts derived from basic memory research. The first section illustrates why collaboration between basic and applied memory researchers should be beneficial and provides guidelines for avoiding some of the pitfalls. The second and third sections present some of the most significant, contemporary findings by researchers whose work is basic-yet-applicable or applied-yet-theoretically-based. Students and professional memory researchers will find the substantive results to be provocative and theoretically engaging, making the information presented in this volume invaluable. These examples of successful application will be of substantial, pragmatic value and researchers are certain to be grappling with these issues for years to come.