Michael F. Schober – författare

"This book is an excellent introduction to some brave new technologies . . . and their possible impacts on the way surveys might be conducted. Anyone interested in the future of survey methodology should read this book." -Norman M. Bradburn, PhD, National Opinion Research Center, University of Chicago

"Envisioning the Survey Interview of the Future gathers some of the brightest minds in alternative methods of gathering self-report data, with an eye toward the future self-report sample survey. Conrad and Schober, by assembling a group of talented survey researchers and creative inventors of new software-based tools to gather information from human subjects, have created a volume of importance to all interested in imagining future ways of interviewing." -Robert M. Groves, PhD, Survey Research Center, University of Michigan

This collaboration provides extensive insight into the impact of communication technology on survey research

As previously unimaginable communication technologies rapidly become commonplace, survey researchers are presented with both opportunities and obstacles when collecting and interpreting data based on human response. Envisioning the Survey Interview of the Future explores the increasing influence of emerging technologies on the data collection process and, in particular, self-report data collection in interviews, providing the key principles for using these new modes of communication.

With contributions written by leading researchers in the fields of survey methodology and communication technology, this compilation integrates the use of modern technological developments with established social science theory. The book familiarizes readers with these new modes of communication by discussing the challenges to accuracy, legitimacy, and confidentiality that researchers must anticipate while collecting data, and it also provides tools for adopting new technologies in order to obtain high-quality results with minimal error or bias.

Envisioning the Survey Interview of the Future addresses questions that researchers in survey methodology and communication technology must consider, such as:

How and when should new communication technology be adopted in the interview process?

What are the principles that extend beyond particular technologies?

Why do respondents answer questions from a computer differently than questions from a human interviewer?

How can systems adapt to respondents'' thinking and feeling?

What new ethical concerns about privacy and confidentiality are raised from using new communication technologies?

With its multidisciplinary approach, extensive discussion of existing and future technologies, and practical guidelines for adopting new technology, Envisioning the Survey Interview of the Future is an essential resource for survey methodologists, questionnaire designers, and communication technologists in any field that conducts survey research. It also serves as an excellent supplement for courses in research methods at the upper-undergraduate or graduate level.

The second edition of The Routledge Handbook of Discourse Processes provides a state-of-the-art overview of the field of discourse processes, highlighting the subject’s interdisciplinary foundations and bringing together established and emergent scholars to provide a dynamic roadmap of the evolution of the field.

This new edition reflects several of the enormous changes in the world since the publication of the first edition—changes in modes of communication and an increased urgency to understand how people comprehend and trust information. The contents of this volume attempt to address fundamental questions about what we should now be thinking about reading, listening, talking, and writing. The chapters collected here represent a wide range of empirical methods currently available: lab or field experiments, with a range of measures, from quantitative to qualitative; observational studies, including classrooms or organizational communication; corpus analyses; conversation analysis; computational modeling; and linguistic analyses. The chapters also draw attention to the explosion of contextually rich and computationally intensive data analysis tools which have changed the research landscape, along with more contemporary measures of people’s discourse use, from eye-tracking to video analysis tools to brain scans. The Routledge Handbook of Discourse Processes, Second edition is the ideal resource for graduate students, researchers, and practitioners in a variety of disciplines, including discourse analysis, conversation analysis, cognitive psychology, and cognitive science.