The coursebook includes: Eight units with five lessons each Eight case study business workshop lessons relating to each of the eight units A review each unit revises key language and grammar Pronunciation practice for each unit Detailed grammar reference Video and audio scripts A glossary of key business vocabulary Coursebook video and audio material is available online in the Digital Resources The following digital resources are available on the MyEnglishLab platform Coursebook video clips and scripts Coursebook audio recordings and scripts Workbook audio recordings and scripts Extra Coursebook activities (pdfs) Interactive video activities and interactive grammar presentation and practice Reading bank Writing bank Functional language bank My Self-Assessment for students to record their progress

Samples

Download the detailed table of contents

Preview sample pages from Business Partner B2

The Teacher's Resource Book includes: Teaching lesson notes including warm-ups, alternative suggestions, background and culture notes Business brief for every unit with information on the unit topic and explanations of key terminology Photocopiable activities – two per unit with teaching notes Reading bank – an extended reading text for every unit with comprehension activities Writing bank – models of different types of business writing with useful phrases Functional language bank - useful phrases for different business situations, e.g. meetings, interviews Video and audio scripts Answer keys

Teacher access to MyEnglishLab includes:

Interactive Workbook including learning management system to assign homework and see common errors Student digital resources Teacher’s Book resources Answer keys Photocopiable activities and teaching notes Reading bank Writing bank Functional language bank Tests Unit tests (pdfs and Word), including exam task types (BEC, BULATS, LCCI) Interactive unit tests including PTE Professional, with automatic gradebook Tests audio recordings and scripts Tests answer keys

The Coursebook contains:

Eight units with five lessons each Eight case study business workshop lessons relating to each of the eight units A review each unit revises key language and grammar Pronunciation practice for each unit Detailed grammar reference Video and audio scripts A glossary of key business vocabulary Coursebook video and audio material is available online in the Digital Resources area of english.com/businesspartner

 

The Coursebook contains:

Eight units with five lessons each Eight case study business workshop lessons relating to each of the eight units A review each unit revises key language and grammar Pronunciation practice for each unit Detailed grammar reference Video and audio scripts A glossary of key business vocabulary Coursebook video and audio material is available online in the Digital Resources area of english.com/businesspartner

The Coursebook contains:

Eight units with five lessons each Eight case study business workshop lessons relating to each of the eight units A review each unit revises key language and grammar Pronunciation practice for each unit Detailed grammar reference Video and audio scripts A glossary of key business vocabulary Coursebook video and audio material is available online in the Digital Resources area of english.com/businesspartner

 

“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.” - Robbie Smyth, Griffith College Dublin

“Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.” - Communication Director

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

 Key Concepts in Public Relations:

 Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.” - Robbie Smyth, Griffith College Dublin

“Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.” - Communication Director

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

 Key Concepts in Public Relations:

 Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin

"Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

 Key Concepts in Public Relations:

 Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

The coursebook includes: Eight units with five lessons each Eight case study business workshop lessons relating to each of the eight units A review each unit revises key language and grammar Pronunciation practice for each unit Detailed grammar reference Video and audio scripts A glossary of key business vocabulary Coursebook video and audio material is available online in the Digital Resources The following digital resources are available on the MyEnglishLab platform Coursebook video clips and scripts Coursebook audio recordings and scripts Workbook audio recordings and scripts Extra Coursebook activities (pdfs) Interactive video activities and interactive grammar presentation and practice Reading bank Writing bank Functional language bank My Self-Assessment for students to record their progress

Samples

Download the detailed table of contents

Preview sample pages from Business Partner B2

The Teacher's Resource Book includes: Teaching lesson notes including warm-ups, alternative suggestions, background and culture notes Business brief for every unit with information on the unit topic and explanations of key terminology Photocopiable activities – two per unit with teaching notes Reading bank – an extended reading text for every unit with comprehension activities Writing bank – models of different types of business writing with useful phrases Functional language bank - useful phrases for different business situations, e.g. meetings, interviews Video and audio scripts Answer keys

Teacher access to MyEnglishLab includes:

Interactive Workbook including learning management system to assign homework and see common errors Student digital resources Teacher’s Book resources Answer keys Photocopiable activities and teaching notes Reading bank Writing bank Functional language bank Tests Unit tests (pdfs and Word), including exam task types (BEC, BULATS, LCCI) Interactive unit tests including PTE Professional, with automatic gradebook Tests audio recordings and scripts Tests answer keys

The Coursebook contains:

Eight units with five lessons each Eight case study business workshop lessons relating to each of the eight units A review each unit revises key language and grammar Pronunciation practice for each unit Detailed grammar reference Video and audio scripts A glossary of key business vocabulary Coursebook video and audio material is available online in the Digital Resources area of english.com/businesspartner

 

The Coursebook contains:

Eight units with five lessons each Eight case study business workshop lessons relating to each of the eight units A review each unit revises key language and grammar Pronunciation practice for each unit Detailed grammar reference Video and audio scripts A glossary of key business vocabulary Coursebook video and audio material is available online in the Digital Resources area of english.com/businesspartner

The Coursebook contains:

Eight units with five lessons each Eight case study business workshop lessons relating to each of the eight units A review each unit revises key language and grammar Pronunciation practice for each unit Detailed grammar reference Video and audio scripts A glossary of key business vocabulary Coursebook video and audio material is available online in the Digital Resources area of english.com/businesspartner

 

“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.” - Robbie Smyth, Griffith College Dublin

“Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.” - Communication Director

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

 Key Concepts in Public Relations:

 Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.” - Robbie Smyth, Griffith College Dublin

“Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.” - Communication Director

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

 Key Concepts in Public Relations:

 Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin

"Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

 Key Concepts in Public Relations:

 Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.