Mikolaj Dymek – författare
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8 produkter
Business of Gamification
A Critical Analysis
Av Mikolaj Dymek, Peter Zackariasson
Häftad, 2018
751 kr
Lägg i varukorg
At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations …
Video Game Marketing
A student textbook
Av Peter Zackariasson, Mikolaj Dymek
Inbunden, 2016
2831 kr
Lägg i varukorg
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game …
Video Game Marketing
A student textbook
Av Peter Zackariasson, Mikolaj Dymek
Häftad, 2016
893 kr
Lägg i varukorg
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game …
Business of Gamification
A Critical Analysis
Av Mikolaj Dymek, Peter Zackariasson
Inbunden, 2016
2749 kr
Lägg i varukorg
At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations …
Business of Gamification
A Critical Analysis
Av Peter Zackariasson, Mikolaj Dymek
E-bok, 2016
910 kr
Lägg i varukorg
At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations …
Business of Gamification
A Critical Analysis
Av Peter Zackariasson, Mikolaj Dymek
E-bok, 2016
910 kr
Lägg i varukorg
At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations …
Video Game Marketing
A student textbook
Av Mikolaj Dymek, Peter Zackariasson
E-bok, 2016
1030 kr
Lägg i varukorg
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game …
Video Game Marketing
A student textbook
Av Mikolaj Dymek, Peter Zackariasson
E-bok, 2016
1030 kr
Lägg i varukorg
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game …
