This volume deals with anxieties in international business and their managerial ramifications. Discussing how the organization and politics of the multinational enterprise (MNE), is a potential pool of anxiety, the contributions highlight the complexities of the international business environment or the managerial implication of such complexity.

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?

This volume deals with anxieties in international business and their managerial ramifications. Discussing how the organization and politics of the multinational enterprise (MNE), is a potential pool of anxiety, the contributions highlight the complexities of the international business environment or the managerial implication of such complexity.

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?