Nigel Halpern – författare
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5 produkter
5 produkter
573 kr
Skickas inom 10-15 vardagar
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout.This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
2 198 kr
Skickas inom 10-15 vardagar
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout.This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
830 kr
Skickas inom 10-15 vardagar
The Routledge Companion to Air Transport Management provides a comprehensive, up-to-date review of air transport management research and literature. This exciting new handbook provides a unique repository of current knowledge and critical debate with an international focus, considering both developed and emerging markets, and covering key sectors of the air transport industry.The companion consists of 25 chapters that are written by 39 leading researchers, scholars and industry experts based at universities, research institutes, and air transport companies and organisations in 12 different countries in Africa, Asia-Pacific, Europe and North America to provide a definitive, trustworthy resource. The international team of contributors have proven experience of research and publication in their specialist areas, and contribute to this companion by drawing upon research published mainly in academic, industry and government sources.This seminal companion is a vital resource for researchers, scholars and students of air transport management. It is organised into three parts: current state of the air transport sectors (Part I); application of management disciplines to airlines and airports (Part II); and key selected themes (Part III).
3 238 kr
Skickas inom 10-15 vardagar
The Routledge Companion to Air Transport Management provides a comprehensive, up-to-date review of air transport management research and literature. This exciting new handbook provides a unique repository of current knowledge and critical debate with an international focus, considering both developed and emerging markets, and covering key sectors of the air transport industry.The companion consists of 25 chapters that are written by 39 leading researchers, scholars and industry experts based at universities, research institutes, and air transport companies and organisations in 12 different countries in Africa, Asia-Pacific, Europe and North America to provide a definitive, trustworthy resource. The international team of contributors have proven experience of research and publication in their specialist areas, and contribute to this companion by drawing upon research published mainly in academic, industry and government sources.This seminal companion is a vital resource for researchers, scholars and students of air transport management. It is organised into three parts: current state of the air transport sectors (Part I); application of management disciplines to airlines and airports (Part II); and key selected themes (Part III).
2 020 kr
Skickas inom 5-8 vardagar
The Handbook of Accessible Tourism is a crucial resource addressing the need for accessibility in the tourism industry, offering insights, theoretical foundations, and practical strategies to make tourism more accessible. Combining conceptual and empirical work, the handbook spans various components of the tourism system, considers the experiences of people with different accessibility requirements, and covers a range of geographical settings. It identifies gaps in current knowledge and provides recommendations for future research and innovation, encouraging continuous improvement in accessible tourism. Featuring 35 chapters, the handbook is organised into three parts: Foundations of accessible tourism: explores the evolution of accessible tourism; integrates concepts like leisure constraints theory; covers institutional frameworks, sustainability, information and communications, functionality, disability mobilities, support for carers and friends, and human-animal relations. Accessible destinations and tourism experiences: examines practical aspects of making tourism accessible, emphasising interdisciplinary collaboration, stakeholder engagement, and universal design; includes case studies highlighting challenges, opportunities, and the role of technology. Designing for accessibility: focuses on making tourism accessible through universal design, transition design, cognitive work analysis, service design, technology, and stakeholder collaboration; addresses the needs of different groups, specific tourism sectors, and the importance of education and training. Crucial resource addressing the need for accessibility in the tourism industry Offers insights, theoretical foundations, and practical strategies to make tourism more accessible Combines conceptual and empirical work that spans various components of the tourism system Considers the experiences of people with different accessibility requirements, and covers a range of geographical settings Includes case studies highlighting challenges, opportunities, and the role of technology Identifies gaps in current knowledge and provides recommendations for future research and innovation, encouraging continuous improvement in accessible tourism