Noel Capon – författare
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24 produkter
Marketing Mavens
Av Noel Capon
E-bok, 2007
89 kr
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The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing …
Key Account Management and Planning
The Comprehensive Handbook for Managing Your Company''s Most Important Strategic Asset
Av Noel Capon
E-bok, 2002
80 kr
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The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company''s most important asset, in some cases supplying in excess of 80 …
Frameworks for Market Strategy
European Edition
Av Noel Capon, Frank Go
Inbunden, 2016
7805 kr
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Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business.To …
Frameworks for Market Strategy
European Edition
Av Noel Capon, Frank Go
Häftad, 2016
1957 kr
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Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business.To …
Frameworks for Market Strategy
European Edition
Av Noel Capon, Frank Go
E-bok, 2016
2318 kr
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Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business.To …
Frameworks for Market Strategy
European Edition
Av Noel Capon, Frank Go
E-bok, 2016
2268 kr
Lägg i varukorg
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business.To …
Total Integrated Marketing
Breaking the Bounds of the Function
Av James M. Hulbert, Noel Capon m. fl.
Häftad, 2009
325 kr
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A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to …
Key Account Management and Planning
The Comprehensive Handbook for Managing Your Compa
Av Noel Capon
Häftad, 2010
296 kr
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The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 …
Marketing for Latin American Managers in the 21st Century
Av Noel Capon, Cesar Sepulveda m. fl.
Inbunden, 2018
656 kr
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Capon's Marketing Essentials for Latin American Managers 2e
Av Noel Capon
Inbunden, 2025
1078 kr
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