Olaf Reinhold – författare
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3 produkter
3 produkter
Social Customer Relationship Management
Fundamentals, Applications, Technologies
Inbunden, Engelska, 2019
700 kr
Skickas inom 10-15 vardagar
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Social Customer Relationship Management
Fundamentals, Applications, Technologies
Häftad, Engelska, 2020
508 kr
Skickas inom 10-15 vardagar
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed.
397 kr
Skickas inom 10-15 vardagar
Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven für Marketing, Verkauf und Service schafft. Für das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschließung und der Datenqualität.