Patrick Siegfried – författare

This book presents the current causes and effects of implementing sustainable supply chain management (SSCM) as well as green supply chain management (GSCM) strategies in the automotive industry. The reader is provided a detailed scientific review on SSCM and GSCM and presented the advantages of sustainable development concepts as well as factors causing the implementation of SSCM such as buyers’ behavior, governmental regulations, and competitiveness. The book then analyses the current situation of SSCM development, particularly in the automotive industry. It shows challenges, barriers, successes, and benefits that automotive companies obtain from implementing GSCM. Through case studies on leading German car manufacturers VW, BMW, and Daimler, the necessary activities of these companies to implement green development in the entire supply chain, including green supplier selection, green materials, green transportation, and reverse logistics, are defined. Moreover, a benchmark with companies from Asian markets such as Toyota from Japan and Geely from China is performed.

This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from traditional mobility management to a more customer-centred management perspective is both widely accepted and increasingly necessary. Nevertheless, the inclusion of services that are not primarily concerned with overcoming spatial distances is considered to be less attractive.

Diese wissenschaftliche Studie untersucht die Praxis von strategischer Planung und die Umsetzung und Anwendung von strategischen Unternehmensplanungsinstrumenten in jungen KMU. Zudem wird ein Konzept zur strategischen Planung, speziell für junge KMU, mit dessen Anwendung die Leistungsfähigkeit und Erfolgswahrscheinlichkeit junger KMU gesteigert werden kann, erstellt.

Diese wissenschaftliche Studie untersucht die Praxis von strategischer Planung und die Umsetzung und Anwendung von strategischen Unternehmensplanungsinstrumenten in jungen KMU. Zudem wird ein Konzept zur strategischen Planung, speziell für junge KMU, mit dessen Anwendung die Leistungsfähigkeit und Erfolgswahrscheinlichkeit junger KMU gesteigert werden kann, erstellt.